Nonprofit Leadership Podcast

This Leader is Changing the Landscape for Digital Wellness


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In this episode, Dr. Rob Harter reconnects with Larissa “Larz” May, founder of the nonprofit #HalfTheStory and the newly launched for-profit social enterprise Ginko. Larissa returns to the show three years after her initial appearance to share her incredible growth journey—one that has seen her organization gain the backing of influential figures like Oprah Winfrey and Melinda French Gates, and collaborate with foundations and government leaders.

Born out of Larissa’s personal experience with mental health struggles exacerbated by social media, #HalfTheStory is dedicated to empowering the next generation of digital wellness activists. She shares how her nonprofit has grown, the importance of storytelling, and her recent launch of Ginko, the first clinician-backed, trusted AI for families with kids ages 6-14 years old, helping parents navigate screen time, social media, and online safety with peace of mind.

Key Topics Include:

  • Larissa May’s personal story and the founding of #HalfTheStory as a response to a digital mental health crisis.
  • The innovative use of storytelling and cultural relevance to grow a nonprofit from the ground up.
  • How #HalfTheStory scaled through partnerships with organizations like Girls Inc. and support from major philanthropists.
  • The launch of Ginko, the 24/7 guide for raising kids online.
  • The evolving role of nonprofits in the AI era and the importance of integrating tech with emotional intelligence.
  • Practical insights for nonprofit leaders on impact measurement, fundraising strategy, and maintaining a competitive edge.
  • Larissa’s call for changing the capital flow in the nonprofit sector and her vision for supporting future social impact entrepreneurs.
  • Mentioned in This Episode:

    • #HalfTheStory: https://halfthestoryproject.org
    • Ginko: https://www.heyginko.com
    • Girls Inc.: https://girlsinc.org
    • This Episode is Sponsored By:

      • DonorBox
      • Links to Resources:

        • Interested in Leadership and Life Coaching? Visit Rob’s website: RobHarter.com
        • Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel
        • Suggestions for the show? Email us at [email protected]
        • Request a sample coaching session: Email Rob at [email protected]
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          Nonprofit Leadership PodcastBy Dr. Rob Harter

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