This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions.

X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants.

Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move?

And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't?

Rants and raves include US student debt and the end of the writers' strike.

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This week's links:

Linda Yaccarino at CODE conference

Google Podcasts All Dead

YouTube Launches Subscriber Tools

Paying for News Research

MrBeast Spends $120 million on Videos

US Student Debt Problems

Writers' Strike Details

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.

Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa?

Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business).

The boys also entertain a question from Paris (in a van) from Australia.

Finally...Joe and Robert make a big announcement.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.

Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?

Scribe Media is not dead (as reported). Good news?

And Google plays with politics and Taylor Swift.

Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.

This week's links:

Elon Musk and Subscription

Hollywood Giants Slim Down

Scribe Is Alive

Google to Require AI Disclosure

Taylor Swift's Google Easter Egg

Robert's Book Content Marketing Strategy

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.

The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?

And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?

Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.

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This episode is sponsored by Streamyard.

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This week's links:

Quibi Dies a Final Death

The DOJ Case Against Google

Amazon Kills the Periodical

Greatest Pass in Cleveland History

Apple Carbon Neutral Video

CAA Sells Majority Stake

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.

At the same time, OpenAI launches their new enterprise product.

And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision?

Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney.

This week's links:

ChatGPT Blocked by Media Companies

ChatGPT Enterprise Launches

Gannett and Others Pull AI Writing

LinkedIn Verification

Disney/Charter Bundle

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:

Which marketing trend died out faster than expected, and which one will come back?

Which company/organization is doing content best today?

Other than AI, what the next thing in content marketing?

If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it?

If you weren't on your own - Which business would you go to work for, and why?

Thanks to everyone who submitted questions. You can see all the LinkedIn questions here.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.

Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end?

Threads web version is "finally" here. Is it too little too late?

And finally, Elon scraps blocking in Twitter X. Does it really matter anymore?

Rants and raves include the ongoing writers' strike saga and the musical, Six.

This week's links:

WPP Lowers Guidance

Bored Ape Fights with Opensea

Threads On the Web

Musk Removes X/Twitter Blocking

Writers Strike Update

Six: The Musical

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

What do marketers and creators do about all the fake content?

Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.

And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.

Rants and raves include a gender disparity documentary and a content marketing salary survey.

This week's links:

AI-Generated Books Are Fakes

Why Goodreads and Amazon Are Becoming Dumpster Fires

Zephotha the Fake Movie on TikTok

The SEO Apocalypse with Rand Fishkin

This Changes Everything Documentary

Content Marketing Salary Survey

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country.

Could this be the end of civilization as we know it? In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument.

Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking?

And Kai Cenat creates a mob in New York City. Should Kai have known better?

In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news.

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This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount.

-----

This week's links:

Disney Sale to Apple?

Disney Beats Estimates

The Barstool/Penn/ESPN deal on Twitter

ESPN, PENN Strike Agreement

Why Publishers Are Reducing Podcasts

Kai Cenat and New York

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it.

Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come?

The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different?

In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe.

This week's links:

Lulu Acquires The Tilt and Creator Economy Expo

Created By AI Warning

The AI Gartner Hype Cycle

Stanford Scientists Find that ChatGPT Is Getting Stupider

Meta Starts Blocking News Sites in Canada

Sound of Freedom Marketing

Sound of Freedom: The Full Story

Immaculate Grid Baseball

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.