This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

It's been a crazy two weeks for artificial intelligence.

OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.

Is podcasting really a racket? Maybe it's just more of the same.

Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter.

Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video.

This week's links:

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

OpenAI Launches Sora

Google Launches Gemini

The Podcast Business is a Racket

Paramount Lays off 800

Nvidia Booms with AI

NYTimes AI Ad Tool

Billy Joel's New AI Video

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This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.

Topics discussed include:

• How to truly differentiate and grow an audience
• How to create a content tilt
• Do you build or buy?
• Focus on creator, brand or content brand?
• and many more content marketing insights

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal?

Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact?

In addition, Meta cut off Facebook to developers. Like we didn't see that coming.

In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine.

Rants and raves include Billy Joel and B2B companies lack of big ideas.

This week's links:

Discount to CEX 2024 - Use Coupon Code "TOM"

Joe Rogan Deal with Spotify

Is Content Exclusivity Over?

Meta to Label AI Images

Facebook Cuts Out Developers

L'Oreal Hits Big

Taylor Swift Outrage

Billy Joel Writes Again

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This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big tech CEOs ran to Washington to explain why they haven't protected US children.

YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today?

And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box.

Rants and raves include small audience wins and a new place for the chief marketing officer.

This week's links:

Elmo's Wellness Check

Social Media Execs Explain Behavior to Congress

YouTube Revenues Soar

TikTok Usage Way Up

George Carlin Lawsuit

X Blocks Taylor Swift Search

UPS Scraps CEO

TikTok Usage Up with Minors

The State of the Creator Economy [Report]

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This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy?

Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often?

And does the creator economy need a creators' union? The boys say no.

Rants and raves include Google finally killing off the cookie, while MrBeast goes to China.

This week's links:

Netflix Rocks Earnings

SI Almost Dead

Do We Need a Creators' Union?

G/O Media In Trouble

Google Finally Killing Cookies

MrBeast Goes to China

B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024

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This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?

Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land.

And OpenAI launches Chat GPTeams.

Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands.

This week's links:

TechTarget x Informa

The Incredible Shrinking Podcast

So Much Media Consumption that's Wrong

OpenAI Debuts Teams

Reddit Wins Lawsuit

Solo Brands Names New CEO

WEBINAR: Unlocking the Path to Generative AI (this Thursday)

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This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

If you don't get the title, stay until the end.

In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company.

Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok?

In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athletes only.

This week's links:

CES 2024 Kicks Off

What Happens When the Creator Goes Crazy?

Netflix Cuts Over 100 Shows

CNBC to Start Courses

Third-Party Cookies

The Sports Bra

A Great Kickstarter Example

The True Crime Podcast from Robert Riggs

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This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness.

In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content?

Fidelity lowers X's valuation even more. Is a turnaround to come?

Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events.

In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait.

This week's links:

Mickey Mouse Public Domain

Elon's X Gets Another Valuation Drop

Time Appoints Chief Events Officer

Creators Are Downsizing

Advertisers and Clickbait

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves.

This week's links:

Sahil Bloom's Annual Review

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:

• A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit.
• AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content but rather conversational Advertising and behind the scenes marketing work.
• Brands go "all in" on owned media - especially video.
• Local news and journalism make a big comeback.
• At least three, major brands launch new, shiny print publications and send them through the post.
• X will see a huge advertising turnaround (due to the fact that most everyone left). More eyeballs for less dollars.
• Newsletters will continue their hot stream, led by creator referral networks, and you'll see more creators stop producing their lagging podcasts.
• More AI-driven news networks continue to launch, followed by an AI running for president in 2028.

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.