This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?

And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?

Rants and raves include mxmtoon and research from Meta and Kantar.

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This week's links:

Supreme Court Sends Social Media Back to States

Brand New Rules of Advertising

mxmtoon

Research from Meta and Kantar

One Million Checkboxes

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?

Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.

And...have we learned anything from moving text to video online?

Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.

Rants and raves include the Olympics and AI forgetting to read the room.

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This week's links:

Supreme Court Ruling on Social Media

Time Strikes Deal with OpenAI

Recording Industry Sues Sona

We Learned the Wrong Lessons from Video

Verizon's New Logo

Toys R Us's AI Ad

Al Michaels' AI Voice at the Olympics

AI Execs Forget to Read the Room

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.

Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.

Hits and misses include Oscar Mayer and American Express.

Rants and raves include indie print and the Cannes Lions award winners.

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This week's links:

Wells Fargo Fires Employees

Surgeon General and Social Media

Forbes Threatens Perplexity

TikTok Debuts AI Ad Features

Oscar Mayer Bacon Ad

Cannes Lions 2024

High-End Indie Print Publications

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?

Plus, Adobe and Meta have big terms and conditions issues this week.

Hits and misses include OpenAI, Google and Nathan's hot dogs.

Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.

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This week's links:

Adobe's Missed Terms

Adobe's Apology

META's content problems with Europe

Apple Intelligence Is Launched

Joey Chestnut and Nathan's Hot Dogs

AI Content Marketing Agent

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.

Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?

Hits include Four Seasons and 10 Cent Beer night.

Rants and raves include signals from Marcus Sheridan and Suits.

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This week's links:

Twitter's New NSFW Strategy

Twitter/X Will Do Vertical Video

Spotify CEO Is Out of Touch

Facebook Going After Gen Z

10 Cent Beer Night - Craig Irons

Four Seasons PR Win

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter?

AI scams are hitting a tipping point as we get closer to the US elections.

OpenAI inks two more content deals and Elon raises money for xAI.

Hits and misses include a home appliance store and Cheez-Its.

Rants and raves include marketing agencies and GaryVee's commencement speech.

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This week's links:

The Google API Document Leak

Celebs Getting AI Scammed

Atlantic/Vox Ink Deal with OpenAI

Elon Raises $6 Billion for xAI

HBR Recognizes Creator Economy

Home Appliance Sales and Service

Marketing Agencies as Consultants

GaryVee's Commencement Address

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This week's sponsor:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.

This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?

Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.

And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers.

Hits and misses include GaryVee's new book and Coca-Cola lens.

Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.

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This week's links:

OpenAI vs. Black Widow

OpenAI Signs Deal

Trump Media Report

Social Influencers and what to do

Coca-Cola Lens

GaryVee's Book Trailer

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This week's sponsor:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.

Please follow Philip on Instagram and check out the Haunted Attraction Network.

Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

It was another crazy week in AI news.

On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?

If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).

And is the beef between Kendrick and Drake real? We think it's marketing.

Hits and misses include John Mulaney's new show and Prof G's podcast strategy.

Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.

This week's links:

OpenAI Releases Omni

TikTok Is Testing AI in Algo

The Drake/Kendrick Beef

John Mulaney's New Show

Prof G Markets Podcast

OEF's 100 Holes of Golf

MarTech Spending Falls

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.

More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?

And Hollywood continues to lack standards with AI. Is it simply too late?

Hits and misses include CEX and Joe Biden.

Rants and raves include Instagram and Meta.

This week's links:

TikTok Sues the US Government

MrBeast and Logal Paul Lead Creator Movement

Hollywood and AI

2024 Marketing Technology Landscape

Meta to Provide Advertisers with Auto Images

Instagram on Algo Change

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.