This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.

-----

This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.

In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years.

Winners and losers include Mammoth Cave National Park and Yelp.

Rants and raves include LEGO and Adweek.

-----

This week's links:

Zuck's Words Against Biden

Brazil Bans X

Kelce's Deal with Amazon

Mammoth Cave on Facebook

Yelp's Case Against Google

Search Fragmentation on Adweek

LEGO's Big Jump

-----

This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

We have all the answers for what's going to happen in the NFL this year. This special episode includes:

1. 2024 New Kickoff Rules
2. AFC/NFC Top 4 and Championships
3. Super Bowl and Who Wins
4. Cowboys and Browns Final Records
5. MVP Prediction

And a final bet you don't want to miss.

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys review how the DNC has courted creators and developed "content moments" that are going viral.

Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI.

Wins and losses include the Savannah Bananas and Snoop Dogg.

Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration.

-----

This week's links:

The DNC Finally "Gets" Content

Chick-Fil-A Launches Streaming Service

Procreate Says No to Gen AI

Snoop & Solo Brands Make Up

Bananas Ink TV Deal

NSYNC Takes Off w/Deadpool Integration

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).

Winners and losers include Heineken NA and the Queensland Symphony Orchestra.

Rants and raves include the Savannah Bananas and surveillance pricing.

-----

This week's links:

X Calls for Ad Industry Reset

Ad Group Dismantles

Xai launches Chaotic Image Generator

Publishers Flock to Reddit

Heineken's Partnership with US Open Tennis

Symphony Orchestra's Bad AI Play

WTF Is Surveillance Pricing?

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.

Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.

In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.

In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.

-----

This week's links:

Google Is a Monopoly

X Files Suit Against Advertisers

Google Ads End Up on X

Kamala Social Media Masterclass

The Army Fails with The Rock

The Olympics and TikTok

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.

Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will).

And Elon is being Elon, violating his own content policy on X. Here we go again.

Hits and misses include Bandit Running and Flavor Flav.

Rants and raves include James Patterson and Google's new AI ad.

-----

This week's links:

Reddit Blocks Search Engines

Elon Musk Violates X Policy

Northwell Health Content Marketing Studio

Bandit's Unsponsored Project

Flavor Flav and US Water Polo

Google's Dumb AI Ad

-----

This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?

META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?

And does Spotify use podcasts for loyalty first?

Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.

Rants and raves include British Airways and Field & Stream magazine.

-----

This week's links:

Google Leaves Cookie Policy

Llama 3.1 Launch

Spotify's Bet on Podcasts

Informa Buys Cannes

Heinz Partners with Deadpool

Country Music Stars Buy Field & Stream

British Airways Flight Video

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?

Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?

And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?

Rants and raves include VidCon Baltimore and StickerMule.

-----

This week's links:

Ken Griffin Buys Dinosaur

Taboola to Sell Apple Ads

Dax Shepard Does Deal with Amazon's Wondery

CMOs Under Pressure

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.

The Paramount/Skydance deal is finally done...we think.

Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?

And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?

Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.

-----

This week's links:

Power Slap and Dana White

Paramount Skydance Deal

Spotify's Continuing Shift to Video

Influencers Aren't Getting Famous Like They Used To

BusinessWeek's Print Move

Mohawk Chevy on TikTok

ArtBotAI

Trump to Speak at Bitcoin Conference

The Rise of AI Content

-----

This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.