This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi).

In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we've spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we're navigating the latest disruptor: Generative AI.

Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and automation, are we losing the joy and creativity that make marketing truly impactful? This episode challenges the status quo and asks: Are we outsourcing our human spark to technology, or are we using it to amplify our creative potential?

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this special episode Robert and Joe ask each other four secret questions.

The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond.

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris.

Winners and losers include Goldfish Crackers and the Nomad Capitalist.

Rants and raves include ChatGPT Search and the Content Creator/Influencer.

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This week's links:

A Trump Second Term

Will Trump Ban TikTok?

Goldfish Crackers and Marketing

The Nomad Capitalist

ChatGPT Search

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history?

In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers.

Microsoft, Google and Apple report incredible earnings on the back of AI.

And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come?

Winners and losers include Strauss and the Dallas Cowboys.

Rants and raves include another newsletter acquisition and ghost jobs.

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This week's links:

Washington Posts Kills Endorsements

Local News Content Gap

Microsoft Earnings Grow

TikTok High School Influencers

The NFL Goes Simpsons

Strauss Sponsorship with MLB

Another Newsletter Acquisition

Ghost Jobs

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

- Hubspot.com/marketers

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys go deep into CMI's 2025 content marketing research report.

While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

• Think more local in 2025
• Who's your "with"?
• Paid promotion of content for the win
• Less is more
• Time to kill some things
• Let's get risky in 2025

See the full research here.

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

- Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season?

Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here.

TikTok's own research reveals it's hurting kids. What are we going to do about it?

And author James Patterson launches a new channel on, of all places, Substack.

Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths.

Rants and raves include Steven Pressfield and an AI article.

This week's links:

Semrush Acquires Third Door Media

Americans' Trust at All-Time Low

TikTok's Horrible New Research

James Patterson Launches Substack

Nick Chubb Tells All

Did Apple Kill Social Apps?

Content Creator Falls to Death

AI Is Going to Kill Advertising

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

- Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable.

In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market.

And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should.

Winners and losers include Mountain Dew and Wordpress.

Rants and raves include TikTok and CMI's latest benchmark study.

This week's links:

Google's Notebook LM

Google Faces the DOJ

Google's Domination as Search Leader Going Away?

Meta's Glasses Used to Dox Strangers

Mountain Dew's New Brand

WordPress Community In Trouble?

TikTok Sued Again

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

- Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.

Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.

Special thanks to our marketing experts:

• Drew Davis
• Katie Brinkley
• Mark Schaefer
• Rob LaLacheur
• Ann Handley
• Brian Piper
• Michael Stelzner
• A. Lee Judge

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

- Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).

The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?).

And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this.

Winners and losers include Tim Walz and LinkedIn's AI rollout.

Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney.

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This week's links:

X and Blocked Users

X's Global Transparency Report

New York Times to Sell Pod Subs

Why the Onion Launched a Membership Program

Tim Walz's YouTube Show

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test.

TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen.

And Instagram launches a version for teens only. Is it enough?

Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within?

Winners and losers include Sun Studio and the 2024 Content Marketing Award winner.

Rants and raves include MAICON's headsets and CMI's marketing career study.

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This week's links:

OpenAI's Strawberry Is Scary Good at Deception

TikTok Goes to Court

Inst Launches Teen Accounts

MrBeast's Playbook Uncovered

MrBeast: How to Succeed at YouTube Playbook

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.