This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future.

Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care?

And Meta invests $15 billion more in AI, trying to catch up in the AI race.

In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage.

Rants and raves include a new creator economy lobbying group from MatPat and a boost to musical theater.

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This week's links:

Disney Sues Midjourney

The Future of AI Report

Meta Makes $15 Billion Bet on AGI

How to Get Found in AI Search [Chart]

MatPat Starts Creator Caucus

Live Theater Gets a Boost

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This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Did someone say McDonald's is bringing back snack wraps?

In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator.

In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft.

And Netflix adds advertising to its IP. Good decision?

Winners and losers include Ohio Bike Week and ELF/Hailey Bieber.

Rants and raves include WaPo's new mission statement and the new NYTimes lawsuit against ChatGPT.

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This week's links:

Google AI Mode Undermining Journalism

Builder.ai Collapses

Netflix Adds Ad Tech

Chain Restaurants Go Nostalgia

ELF Buys Rhode

WaPo's New Mission Statement

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This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife.

AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth.

Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do.

And long live print, as Microsoft launches a new print publication.

Winners and losers include LinkedIn commenting and Duolingo.

Rants and raves include the new Bitcoin treasury fad and AI Agent pitch decks.

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This week's links:

Anthropic AI Resorts to Blackmail

AI Layoffs Are Here

The End of Website Traffic

Print is Dead. Long Live Print.

Duolingo CEO Retraces AI Announcement

Businesses Go On Bitcoin Buying Spree

The AI Agent Pitch Deck

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This week's sponsor:

You don't become the world's most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble.

Is Google going the way of the yellow pages? The boys ponder.

And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple.

In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street.

Winners and losers include a furniture store and Peloton.

Rants and raves include AI use by writers and the idea of growth marketing.

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This week's links:

Google Marketing Live

Major Newspaper Creates Fake Books

Netflix to Syndicate Sesame Street

OpenAI Buys IO

Peloton Dumps CMO

AI Writing and Author Tribes

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This week's sponsor:

You don't become the world's most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys have finally jumped the shark with this episode.

But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground.

The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation?

Max becomes HBO Max (again). It will be just HBO in 15 to 18 months.

Marketing winners are Nutter Butter and Warner Brothers.

Rants and commentary include AEO and Sperm Racing (yep...you saw that right).

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This week's links:

Zuckerberg's War on Advertising

BBC Boss Goes for Truth

Max Rebrands Again

Nutter Butter Explodes

Warner Brothers and Leveraging IP

Weird Sperm Racing

AEO Dumb or Crazy Smart

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This week's sponsor:

You don't become the world's most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Buckle up! AI is driving now.

Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried.

Trump wants to tariff the movie business. Tell me exactly how that would work please?

And Virginia signs a social media scrolling reduction that won't reduce scrolling.

Winners and losers include LEGO and Warren Buffett.

Rants and raves include Disney's new park and the White House social media effort.

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This week's links:

Zuckerberg and Meta AI

Trump Tariffs and Hollywood

Virginia Law on Social Media

Warren Buffett Retires

LEGO and F1 Racing

Trump Social Media Strategy

Disney's New Park

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This week's sponsor:

You don't become the world's most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:

• The Rise of Creators in 2025
• Renting vs. Owning
• The TikTok Effect
• Community as Currency
• Revenue Mix
• How to Get Rich as a Creator

Here's a link to the complete study.

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This week's sponsor:

You don't become the world's most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers?

Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen.

A judge has blocked the termination of VOA. But is it too late? Joe thinks it is.

And Ryan Coogler's movie deal gives marketers and creators a lot to think about.

Winners and losers include the American people and Diary of a CEO podcast.

Rants and raves include Google's cookies and the uber wealthy.

This week's links:

Google Loses Case

Tariffs Crush Ad Market

Judge Blocks VOA Halt

Coogler's Movie Deal

America Gives Up on Fact Checking

DOAC Turns Down Big Deals

America's Riches Households Have Banner Year

Google Keeps Cookies

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This week's sponsor:

You don't become the world's most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you.

META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through?

Creator Economy jobs (aka content marketing) are up, up, up. Why is that?

And the top Gen AI use cases don't involve marketing.

Marketing winners and losers include databases and Twinkies.

Rants and raves include Superman and faith-based billboards.

This week's links:

META's FTC Case Starts

OpenAI to Launch Social Platform?

Creator Economy Jobs on the Up

Top Gen AI Use Cases

Twinkies Goes 420

The Summer of Superman

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This week's sponsor:

You don't become the world's most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land?

The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing.

In other news, the TikTok deal is delayed (again).

In marketing winners and losers, Joe takes on the Catholic church while Robert gushes over Duolingo.

Rants and raves includes London's takedown of Leon, while the Shopify CEO tells employees to do an AI check.

This week's links:

Trump Delays TikTok (again)

Big Search Shift (Google)

Push to Rented Land?

Duolingo for the Win

Catholic Church Needs a Change

Shopify CEO Stokes AI Flames

London Taking Down Telsa with Ads

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This week's sponsor:

You don't become the world's most valuable women's sports franchise by accident.

Angel City Football Club did it with a little help from HubSpot.

When they started, data was housed across multiple systems.

HubSpot unified their website, email marketing, and fan experience in one platform.

This allowed their small team of three to build an entire website in just three days.

The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

Visit https://www.hubspot.com/to hear how HubSpot can help you grow better.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.