Today, I’m diving into the three most important sales assets every online business needs. These are the assets that drive conversions, build trust, and ultimately make sales easier.

I recently did a VIP session with a client where we mapped out her offers, value ladder, pricing, positioning, and everything in between. After hours of conversation, we realized that her biggest priority was creating three key sales assets—ones that many entrepreneurs either overlook or don't invest in properly.

In this episode, I’m breaking down each one, why it matters, and how to approach it strategically.