If you ask Sasha Siddhartha, there are three core barriers that have prevented consumers from living a healthier lifestyle: price, geography, and information. Now, as the co-founder and CTO of Thrive Market, Sasha is working to eliminate those barriers in order to provide consumers with healthier options, all at the click of a mouse. On this episode of IT Visionaries, Sasha discusses the role Thrive Market plays in assisting consumers on their personal health journey and why the grocery industry is making big strides in eCommerce.

Main Takeaways

• Think Big, But Also Small: Big companies offer tremendous opportunity to learn how to build for scale, high commitment to quality, and rigorous repeatable processes, which are all things that can be undervalued with start-ups. Take advantage of the knowledge available to you about what made those companies successful and then tweak it to fit your business.
• It’s In the Details...Kind of: When you are building a company from the ground up, you can’t be focused on one particular function. Instead, focus on the big picture. Don’t get bogged down with minute details. You have to constantly be thinking about what is on the horizon.
• We’re The Three Best Friends: Finding the right business partner is key to any company's success. When you’re scouting individuals to go to work with, make sure they know the industry well and make sure they are someone you want to battle with through the good times and the bad times. 

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