“It's okay to automate foundational things like appointment reminders and some of these boring things, but when it comes to your sales, lead generation, onboarding, and nurturing, we're always taught to keep it personal. We want to keep it personal because that's how you can burn your leads. Let's be real, that's how you can hurt your leads. However, there are a lot of things you can automate while still keeping it personalized. You can add manual steps; maybe you're not automating the entire process but automating chunks of it to make it faster and easier on you. A lot of times, what that does is allow you to track more easily. You can track what leads you have coming in and how warm or cold they are, speeding up the process a lot of the time.” - Luvyna Mantle

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