In this episode, I am diving into the masterpiece that is the Eras Tour Movie and Taylor Swift. She is a master at marketing and building her brand while growing her audience and increasing her sales. I mean, have you seen the Taylor Swift Effect?

This is a MUST LISTEN episode - so what are you waiting for?

[00:02:02] Taylor Swift and nostalgia.

[00:04:46] Taylor Swift's incredible success.

[00:09:48] Capturing audience with a movie.

[00:12:17] Cultivating communities through movies.

[00:15:06] The ascension model.

[00:18:23] Taylor Swift's powerful personal brand.

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