This week on Trades Talk, host Justin White talks with Tiffany Peters, the newly appointed President of North by Northwest, a family-owned landscaping business in Austin, Texas.

Founded by her parents in 2003, North by Northwest started as a small residential mowing company with just 20 employees and $1 million in annual revenue. Tiffany grew up with the business—but wasn’t always sure she wanted to be part of it.

After college and a brief move to Houston, she returned home and found herself stepping into a crucial role: building office systems from the ground up. What started as being the sole admin turned into a leadership journey rooted in process, autonomy, and growth.

In this episode, Tiffany shares:

How she evolved from “just helping out” to running the show

The leap from family-run to structured and scalable

The dynamic of working alongside her brother Jordan, who brought design and sales firepower

The balance between family loyalty and business responsibility

Why she’s driven to lead without micromanaging and how that shaped the company’s culture

Tiffany describes the business as a “gang” she was born into and ultimately chose to grow. If you’ve ever wrestled with joining (or staying in) the family business, this episode is for you.