Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce.

Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. 

In this episode, we discuss: 

• What “manufacturing virality” is 
• How you can own TikTok customer data through 3rd party software 
• Attribution for influencer marketing 

 

Dive in: 

[03:09] Transitioned from brand side to tech, influencer marketing. 

[08:03] TikTok shop lacks customer data for marketing. 

[11:11] Creators create branded TikTok pages, affiliate program. 

[12:43] Curate viral content, boost revenue, and scale. 

[18:22] Influencers share unique, single-use codes via link. 

[20:40] Automatically generate affiliate accounts with Shopify data. 

[23:17] Insider Tips from Noah! 

 

Find the notes here: https://keepopt.com/219 

Discover Social Snowball >> https://keepopt.com/snowball

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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