Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals. 

 

In this episode, we discuss: 

• Gisela’s 3 Cs for TikTok success 
• What you need to know about ad length 
• Tracking performance with custom metrics 

 

Dive in: 

[05:02] Focus on authentic, attention-grabbing TikTok creatives. 

[06:33] Grab attention, retain interest, end with action. 

[10:21] TikTok offers unique advertising and creative tools. 

[14:32] TikTok offers TTCX for ad creatives. 

[17:29] Understand audience, create community, advertise product effectively. 

[19:56] Ad length based on age range. 

[27:41] Insider Tips from Gisela! 

 

Find the notes here: https://keepopt.com/218 

Discover Social Snowball >> https://keepopt.com/snowball

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy