The following guest sits down with host Justin White:

•   Rebecca Richardson – Mortgage Loan Originator, U-Mortgage
•   Nate Fain – Mortgage Loan Originator, U-Mortgage


How Independent Mortgage Brokers Can Leverage TikTok to Generate Business

Between them, they have more 370 thousand followers on TikTok. However, for Rebecca Richardson and Nate Fain, it’s more about leads than likes. How can independent mortgage brokers create TikTok videos to drive business? Listen to episode #28 of Good. Better. Broker as we talk with two of the top TikTok personalities in the broker channel. They explain everything from their content creation strategies to why every follower should be considered part of your database.

In this episode of the Good. Better. Broker. Podcast, you’ll learn how to use TikTok to create a community of prospective clients.


In this episode, we discuss ...

•   1:38 – Rebecca on the impact TikTok has had on her business
•   2:32 – Why Rebecca started creating videos on social media
•   3:52 – Why Rebecca went all in on TikTok
•   5:38 – Rebecca on her content creation strategy for her videos
•   7:46 – Rebecca’s keys to TikTok success
•   9:56 – Rebecca’s advice for showing your personality in videos
•   12:45 – Nate on his TikTok follower count
•   13:58 – The impact of TikTok on Nate’s business
•   15:33 – How Nate built up his following on TikTok
•   17:32 – Why Nate views his followers as potential leads
•   19:53 – How Nate hooks his followers and why it’s important
•   22:37 – What Nate does if he’s struggling to create content
•   23:32 – Mistakes that sees other content creators make
•   24:55 – Nate’s advice for new content creators


Show Contributors:

Rebecca Richardson
Connect on TikTok
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Nate Fain
Connect on TikTok
Connect on LinkedIn
Connect on Facebook
Connect on Instagram

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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