Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay and TikTok Shop.

Managing over 12,000 products, and with annual sales revenue of $43 million, Amelia and the FordeBaker team know marketplace selling.

In this episode we discuss:

• Use LinkedIn as a resource for learning more about TikTok strategies
• Why is SEO becoming more important on TikTok?
• Generating original content is necessary for success
• How will the Shop tab on TikTok become more important for product search?
• Where to get started on the affiliate side of TikTok shop
• How to layer your Affiliate offerings to maximise sales

[03:06] TikTok addiction led to business opportunities.

[07:19] Finding relevant videos and engaging creators.

[12:53] Potential abuse of TikTok button and brand control.

[14:57] Directly send invites to promote products.

[19:45] TikTok offers opportunities for direct purchasing.

[24:37] Platform changes and competitive brands.

Book your TikTok call with Ben >> https://keepopt.com/unsociable

Find your next eCommerce tool >> https://keepopt.com/tech

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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