Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast.

This month we’re all about TIKTOK

Yes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist.

Why now?

Well, I think marketing on TikTok has reached a level of maturity that it’s worth you considering for your business.

And by maturity I mean there are tried and tested strategies that are working for brands right now, and that the ecosystem to help you deploy those strategies exists too.

Essentially – whilst still new and exciting, there’s a road map for getting stuck in.

Warning time – for many TikTok is still going to be a bright shiny object, so my aim this month is to… give you the insight you need to:

- Decide if it’s for you this year or not

And if it is…

- Reach a point of success faster because we’ve given you the insight you need to save you having to learn it the hard way

We’re starting by exploring the “Creator” phenomenon.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo