Today’s guest is my friend Tim Ash, author, keynote speaker and advisor. For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency for which he created over $1.2 billion in documented value for clients.Tim is an expert in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In other words, he knows how people think, and that's led him to uncover some realizations about the state of the world...