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Forget everything you thought you knew about effective communication. It’s not the stats, not the slides, and definitely not the script that makes people lean in, it’s the story.

In this solo episode, I break down the neuroscience behind why storytelling is one of the most powerful communication tools we have. When you tell a real story, especially the messy, imperfect ones, you create a shared experience with your audience that facts alone can’t touch.

I walk through the 3-part storytelling framework I use with every keynote: Struggle, Strategy, and Transformation. Skip the struggle and you skip the connection. But when you open up about the nights you almost quit, the awkward stumbles, the trial-and-error moments, your audience doesn’t just hear you, they feel you.

I also share a personal moment where a story completely shifted the room, and how I discovered that vulnerability isn’t weakness; it’s credibility.

If you’ve ever wondered how to connect faster, lead stronger, or speak with more confidence, the answer might be hiding in the story you haven’t told yet.

Want to practice? Try this: Spend 30 seconds describing a challenge you faced, and 30 seconds on how you got through it. That unfiltered version might just be your next standing ovation.

Resources mentioned:

Get the free guide: The Top 21 Challenges for Public Speakers (and How to Overcome Them)

Register for The Formula for Public Speaking course

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