In this episode Brian continues discussions on the importance of the One Week Challenge with Joe Desena founder and CEO of Spartan, one of the world’s leading endurance sports brands. He’s also the New York Times best-selling author of the book 10 Rules for Resilience: Mental Toughness for Families, and the host of the new CNBC show No Retreat Business Bootcamp and The Spartan Up Podcast.

Link: https://www.youtube.com/watch?v=HJOheRequTY

Joe’s One Week Challenge:

Show Up Early - On Time is Late - When You Show Up - Be 15 Min Early

Make Yourself Invaluable - Go Above & Beyond -

Cleaning The Pool, Straighten Up The Lawn, The Shed - Do 1% More

The Money Will Come - Don’t Have Your Hand Out Asking For Money

Wake Up at 5:15am or Earlier - Get A Sweat On, 5Min or 5 Hours & End It With A Cold Shower

Only Eat Between 9-5pm

30 Days - A New Human Being

One Week Challenge is presented by the tactical and fitness apparel brand Ten Thousand. Ten Thousand makes the highest quality, best-fitting, and most comfortable training shorts in the game.

Link: https://www.youtube.com/watch?v=fwjFQFKfzIY

Brian Cain, MPM, the World’s leader in Mental Performance Coaching brings you practical tips, techniques, stories, strategies, meditations and motivations every day that you can use to close the gap from where you are to where you want to be with The Mental Performance Daily Podcast.  

You can follow along with Brian’s 2022 reading schedule by clicking here.

Link: https://docs.google.com/spreadsheets/d/1qZ_3jqFJmt0bOP8ot08e-1SZIUJ-LJgGy-RJXmKkUT8/edit?usp=sharing

Join Brian Cain and his friends at Optimize/Heroic by getting their great 20 minute audio book summaries so you can follow along with Brian’s reading list and be a proud member of The Book Battalion. FREE when you join here as a member of the Mental Performance Daily Community

Link: http://optimize.me/cain

Be sure to subscribe to our podcast and leave us a review for a chance to win a FREE 1-1 coaching session with Brian each month and engage with Brian on social media @BrianCainPeak 

Be sure to join Brian’s email list at BrianCain.com/join so that you can stay updated and in the know when it comes to mental performance training and opportunities to work with Brian.

If you are a coach looking to master mental performance coaching, the missing link in your clients and athletes performance, join Brian’s MPM Coaches Insiders List and receive his best strategies for coaching mental performance and save $200 off his MPM Certification Course when it opens in May and November.

Link: https://briancain.com/certification

Want to take your coaching to the next level? Join Brian and The Coaching Matters Foundation every other monday night for a FREE one hour group coaching session. Join today at BrianCain.com/coaching-matters

Are you a coach? Join Brian’s FREE 3 Day Mini Course on Coaching Mental Performance

Link: https://briancain.com/coach-offer

Are you an athlete? Join Brian’s  FREE 3 Day Mini Course on Mental Performance for Athletes

Link: https://briancain.com/athlete-offer

Are you a golfer or golf coach? Join Brian’s  FREE Golf Masterclass

Link: https://briancain.com/golf-masterclass-registration

Are you a baseball player or coach join Brian’s FREE Baseball Masterclass

Link: https://briancain.com/baseball-mpm-masterclass