Sometimes, finding success in business means breaking with tradition. Teresa Diep, founder of Outlier Creative Agency, has made a career of thinking outside the box when it comes to marketing. From one-of-a-kind conferences like Law-Di-Gras and Bourbon of Proof to unique branding, Teresa isn’t afraid to challenge the status quo to achieve powerful results.

Teresa is an icon on the California legal scene. From her start working with the Simon Law Group to her current roles as COO of the May Firm, partner in Athea Trial Services, and co-founder of JHQ, she has helped to revolutionize the way law firms approach their marketing. Teresa has also produced multiple high-caliber events (including the Law-Di-Gras conference) for Fox Studios, James Cameron, and other VIP clients.

In this episode, Teresa breaks down the importance of honing your brand story, why marketing directors are worth the investment, and how to craft your marketing strategy to play to your strengths. We also get a sneak peek into some of the exciting things to expect at the upcoming Law-Di-Gras conference.

Key takeaways:

Be creative in your marketing. Do things differently, and don’t be afraid to try new things.

Play to your strengths. Don’t stick to a platform or strategy that isn’t working for you just because everyone else is doing it.

Invest in your marketing. Hiring a marketing director may seem expensive, but it can transform your firm’s success. 

Links and Resources

Tip The Scales Podcast

Tip the Scales Instagram

Maria Monroy Instagram

Maria Monroy LinkedIn

LawRank Website

LawRank Instagram

LawRank Facebook

LawRank LinkedIn

LawRank Twitter

Teresa Diep Instagram

Teresa Diep LinkedIn

Outlier Creative Agency Website

Outlier Creative Agency Facebook

Outlier Creative Agency Instagram

Outlier Creative Agency Twitter

Justice HQ Website

Justice HQ LinkedIn

Justice HQ Instagram

The May Firm Website

The May Firm Facebook

The May Firm Instagram

The May Firm LinkedIn

Law-Di-Gras Website

Social media marketing has taken the personal injury industry by storm. The benefits of TikTok seem endless. It is perfect for humanizing a brand, reaching a large audience, creating an attorney referral network, and flexing those creative skills. Any smartphone user can access the platform and post content. But creating content that converts impressions to leads requires care and tact. 

Taly Goody, Founder of the Goody Law Group, understands how to use social media correctly. She comes across as genuine and provides a ton of value. She has distilled the components needed to stand out into a replicable formula for success. She shares that recipe with us today. 

Key takeaways:

Links and Resources

It's easy to think that becoming a successful lawyer requires sacrificing personal life in favor of billing more hours. Having time for family isn't possible between appearances, conferences, and an ever-growing caseload. But as Sevy Fisher, partner and trial attorney at the Simon Law Group, explains, creating your desired life is possible. 

Getting there requires a bit of leg work. His advice includes finding a firm that shares your values, a willingness to trust the team, tapping into empathy, and letting go as critical to a happier life in law. 

As well as tips for finding a work-life balance, hear why Sevy believes empathy is his strongest tool in the courtroom. He walks us through high-low agreements and why building relationships with the opposition is good business. 

Key takeaways:

Links and Resource

There are a million reasons not to rebrand a firm. It is time-consuming, expensive, and has the potential to lose hard-earned goodwill. It could be a complete disaster. So why did an established firm undergo a rebrand right after securing its largest client? Sahm Manouchehri explains repositioning a brand to grow with the firm, the story of Lyfe Law, and how to transition successfully in this rebranding masterclass. 

Key takeaways:

Links and Resources

When Mike Arguss started his firm in 2012, it was just him in a basement apartment. Like most firms, his growth was slow and steady. The tipping point was when Mike decided to learn everything he could about the business side of law and integrate it into his practice. That decision changed everything. Mike's Chicago-based Arguss Law Firm has expanded substantially and today employs 5 attorneys and 10 staff. Most of this evolution has taken place over the past four years. Mike reveals how he moves one strategic goal at a time. He shares his experience implementing data-rich client management systems, ramping up marketing, and perfecting customer service.

Key takeaways:

Links and Resources

Bibi Fell is an absolute icon. For one client, her quick wit resulted in a $105MM verdict and hundreds of millions in restitution for many others. She is a Top 100 Trial Lawyer, ranked by the National Trial Lawyers. Founder of Fell Law, she is a champion for justice and serves as Partner at Athea Trial Lawyers. They are a band of the best female trial attorneys in the nation. She is an educator, mentor, and mother. 

Beyond the accolades, what set's Bibi apart is her unflinching compassion. When the world crumbled around her, she had every reason to give up. Quit law. Turn and hide. Instead, she gathered herself up, sought help, dove into vulnerability, and came out stronger in the end. 

She shares her story today as a reminder that life can be awful. But how we respond is up to us. 

Key takeaways:

Links and Resources

Joe Fried is synonymous with truck accident law. He pioneered trucking litigation best practices used around the country. And co-founded the Academy of Truck Accident Attorneys. In practice for over 18 years, the founding partner of Atlanta-based Fried Goldberg has recovered over $1 billion for clients.

Today we discover what makes Joe, Joe. He made a choice over a decade ago that sounds simple enough, but requires incredible courage - he chose to be honest. To himself and to everyone around him. This shift has changed his life, how he approaches the business of law, and even how he gives depositions. He offers practical advice on how to harness our emotional states and influence those around us. 

Key takeaways:

Links and Resources

Born and raised in Crowley, LA, Kenny Habetz infuses southern hospitality into every aspect of his practice. By putting the client first, he ensures that personal referrals expand his book of business, month over month. Practicing law since 2009, the Multi-Million Dollar Advocates Forum member took the leap and opened his own practice just under a year ago. Intent on building a client first-practice from the ground up, he shares with us why small firms need a strong foundation of systems and processes to scale successfully, how to bring large firm owners into a network, and how to prioritize when new firm owners are pulled in a million directions.

Chad Dudley, founder at Dudley DeBosier Injury Lawyers, has grown his firm to over 60 attorneys and over 200 staff members. He replicates that success in firms across the nation. He has worked nationwide with over 200 law firms to accelerate growth, increase revenue, and build stronger practices. Driven by curiosity, he has charted the course for any practice to significantly increase profit margins. At first glance, implementing effective systems and generating the right reports may seem simple ways to increase revenue. But it is in the details where the real work - and Chad's insight - begins. Today, he shares with us the right way to think about, and structure, intake. How to evaluate the revenue production and labor costs. And he gives us the five reports that every firm needs to understand in order to thrive.

Author of Fireproof: A Five-step Model to Take your Law Firm from Unpredictable to Wildly Profitable, Mike Morse helps law firms run smoother, faster, and ultimately, more profitable. He has worked with hundreds of firms and knows how to create efficient machines primed to scale at unreasonable rates. We know that a law firm needs to run like a business to stay competitive. With the Fireproof method, Mike Morse Law Firm has grown to 4 million to 55 million in revenue and from 30 employees to 180. Mike shows us how to do it. Mike gets into hiring and firing effectively and the importance of org charts. Why rocks and jumbotrons will help move your business forward. And he explains the bedrock of it all: Entrepreneurial Operating Systems - EOS, for short.