TIQUE Talks: The Business Podcast for Travel Advisors

This week’s Hot Take answers a big question from Niche member Simone: how do you actually build a book of business as a travel advisor? Jennifer and Robin spill their best tips for finding your ideal audience, creating content that grabs attention, and showing up on social media where your potential clients already hang out. You’ll learn why leading with value builds leads, how clear messaging makes your brand unforgettable, and why consistency is your secret weapon. They also give their thoughts on creating smart partnerships, learning from others in the industry, and the referral power of happy clients. If you’ve been wondering how to turn conversations into clients and momentum into real growth, this Hot Take is packed with ideas you’ll want to steal!

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Previous Episodes Mentioned: 

#130. How To Convert Your Social Media Followers To Loyal Clients with Katie Brown

#87. How Your Brand Impacts Client Quality with Gray Ellender

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Get ready for a fun and inspiring conversation with Lauren Quirk, Founder of Travel With Character®! Lauren is proof that theme park travel can be just as chic, seamless, and story-driven as a luxury FIT trip. From hand-picking resorts and tickets to crafting VIP tours and personalized itineraries, she and her team sprinkle creativity, precision, and a little magic into every detail. With her bubbly personality and entertainment background, Lauren shares how she went from Broadway stages to building a thriving agency. She talks about why she recently transitioned from independent contractors to an employee model, why charging planning fees is a must, and how she blends personality-packed social media with polished systems to create unforgettable client experiences. Ready to see theme park travel in a whole new light? This episode is packed with ideas, laughs, and a dose of Lauren’s contagious enthusiasm.

About Lauren Quirk:

Lauren is the Founder of Travel With Character®, a backstage production team for designing luxury family vacations. Over the past six years she has assembled a small team of creative women who guide today's discerning travelers who value personalized and attentive service over DIY booking methods. Lauren's education and background are in the performing arts, with a history on the off-Broadway stages of New York, and LA productions like "Grease Live! On Fox", and Comedy Central sketches. She now translates this creativity and storytelling into her travel business, crafting unique experiences for every client, helping them to embrace their own "main character energy." Lauren's innovative approach to travel industry marketing has not gone unnoticed. She has been a Travel Weekly Gold Magellan award recipient and a finalist in TravelAge West's Trendsetter Awards, celebrating her social media content. Her unique marketing signature includes creating comedic musical pieces related to travel, engaging audiences and inviting them into a world of exploration and enjoyment.

@travelwithcharacter 

travelwithcharacter.com

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“Luxury” has officially become the most overused word in travel, and in this Hot Take, Robin and Jennifer are calling it out. They break down the Virtuoso 2025 Luxe Report, which reveals that travelers are taking fewer trips but spending more on immersive, meaningful experiences. They get candid about the pressure on advisors to chase ultra-high-ticket trips and why real success is not defined by a $100K price tag. They share strategies for carving out your own niche, whether that means high volume all-inclusives that keep clients coming back or bespoke itineraries that wow even the pickiest traveler. Plus, they give tips for networking with high-net-worth clients, positioning yourself as the go-to expert, and staying ready for the curveballs that come with serving luxury travelers. If you are tired of the “luxury” buzzword or struggling to stand out in a sea of sameness, this episode is your must listen!

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Listen to Episode 02: How We Graduated Our Clients & Increased Our Average Ticket Sales

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Behind every thriving travel advisor is a mentor who believed in them first. In this episode, Rebecca Alessia, owner of Wonderology Luxury Travel Experiences and a Condé Nast Traveler Top Travel Specialist for 2023 and 2024, joins Jennifer to talk all things mentorship. Rebecca shares how her own mentors helped shape her success, why she’s passionate about paying it forward, and what makes mentorship so valuable in today’s fast-growing travel industry.

You’ll hear her take on the difference between mentorship and paid coaching, how fresh perspectives from new advisors keep the industry evolving, and why building a collaborative, supportive community benefits everyone. This conversation is full of tips, inspiration, and encouragement to help you step into the role of mentor and guide the next wave of advisors.

About Rebecca Alesia:

Rebecca’s earliest memories of travel include gliding through Venice on a gondola and savoring gelato by the Trevi Fountain, sparking a passion that carried her to five continents before her 21st birthday. From trekking Jordan’s deserts by camel to encountering gorillas in Rwanda, she’s found wonder and connection in every corner of the globe. Together with her husband, Sal, she’s made travel a family priority, raising their son Charlie with a deep appreciation for diverse cultures and shared adventures. A former attorney and current member of the Oyster Bay Zoning Board, Rebecca brings that same advocacy and precision to her work as founder of Wanderology, a boutique agency recognized by Condé Nast Traveler and SmartFlyer for excellence in luxury travel design. Based on Long Island’s North Shore, she balances her career with yoga, crossword puzzles, and life with Sal, Charlie, and their three mischievous dogs. 

wanderology.com

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Welcome to the new “Hot Take” series! Each Friday, Jennifer and Robin will bring you timely, bite-sized conversations designed to give travel advisors a little more insight, clarity, and connection heading into the weekend. No fluff, no filler, just real-time reactions to what’s happening in the industry and what their community needs most.

In this kickoff episode, they answer a question from Leonora, a luxury travel advisor looking to grow her social media reach without overspending. They share smarter, more sustainable strategies, like using turnkey tools to create a polished digital presence and repurposing high-quality content to boost SEO. They also recommend leveraging PR opportunities through articles, podcasts, and media features to expand reach without overspending. The episode wraps up with a fun invitation for listeners to submit their own questions and join the conversation!

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What does it really mean to advocate for the destinations you send clients to? Dr. Paige Viren, an accomplished leader in sustainable tourism, shares why sustainability goes far beyond protecting the environment. From cultural preservation and economic equity to social responsibility and overtourism, she breaks down the many layers of sustainability and how they directly impact travelers and the communities they visit. Learn how sustainable choices don’t have to negatively impact or overcomplicate itineraries, and how clearly expressing your commitment to sustainability can actually help you attract like-minded clients. Plus, Dr. Viren shares her thoughts on responsible tipping, supporting locals, and engaging authentically with communities. This conversation will inspire you to think bigger about your role as a sustainability advocate and empower you to create more meaningful travel experiences for your clients!

About Dr. Paige Viren:

Dr. Paige P. Viren serves as the Executive Director of the Sustainable Hospitality & Tourism Management Program in the College of Business at California State University, Monterey Bay. With over 16 years of experience in tourism research, Dr. Viren’s expertise spans consumer behavior, adventure travel, and sustainable community-based tourism. Her contributions to the Adventure Travel Trade Association (ATTA) helped shape the definition of adventure travel, and she has collaborated with the United Nations World Tourism Organization (UNWTO) to develop global climate action strategies in tourism. 

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Resources: 

gstc.org

travelunity.org

lnt.org/

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Whether it’s for maternity leave, a medical emergency, or just a much-needed reset, taking a break from your business can feel overwhelming. In this highly requested episode, Robin and Jennifer share strategies to help you step away without losing momentum! They talk about how to prepare for both planned and unexpected absences, from building detailed timelines and communicating with clients early, to creating emergency plans and documenting your processes. You’ll learn why an abundance mindset is key, how to re-enter your business smoothly, and ways to make sure your finances can handle time away. Whether you’re facing a big life change or simply want the peace of mind that comes with being prepared, this conversation will help you put a leave plan in place that keeps your business strong no matter what life throws your way!

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Ever wondered what really goes into running a high-performing host agency? Keith Walden, founder of Departure Lounge, shares how he built a values-driven agency that empowers over 320 advisors across 13 countries and why mentorship, collaboration, and kindness are non-negotiables. With nearly four decades of experience, Keith reveals the secrets behind Departure Lounge’s explosive growth, what he looks for in advisors and partners, and how he’s blending innovation with human connection to build a business on track to exceed $500 million in annual sales.

About Keith Waldon:

A native Texan, Keith Waldon began his career in luxury travel while still in college in Dallas as an intern for Rosewood Hotels, where he continued his career as a marketing manager after graduating from Southern Methodist University. Keith later spent 16 years as a senior executive for the international luxury travel network Virtuoso, where creating the Virtuoso brand and elevating the awareness of travel advisors were among his accomplishments. With 27 years in the luxury travel industry, Keith launched Departure Lounge in 2013, first as a specialty retail storefront travel agency. Since then, the agency has organically grown into an international luxury host travel agency with more than 320 travel advisors reaching more than $340 million in annual sales in 2024. Keith was voted Most Innovative Travel Advisor by the Virtuoso network in 2019. He is honored to be featured on Travel+Leisure Magazine’s A-List of travel experts as a family and Italy travel specialist, and he serves on the magazine’s Advisory Board. He also serves on advisory boards for Marriott luxury brands, Hilton luxury brands, IHG luxury brands, Corinthia Hotels, Lindblad Expeditions, Truevail and the British Virgin Islands. Keith now calls northwest Tuscany home, where he is renovating an old estate built between 1550 and 1700.

[email protected]

DepartureLounge.com

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If you have ever felt like you’re the glue holding your business together or that stepping away for even a day would send everything into chaos, this conversation is a must listen! Jennifer and Robin are joined by seasoned business strategist, Melissa Franks, to unpack one of the most important and often overlooked pieces of sustainable growth: operational strategy. Melissa has even served as their own Fractional COO, guiding them through tough decisions and intentional enhancements within Tique. In this episode, she shares how to spot the red flags that your business is stuck in survival mode, the difference between running your business and being run by it, and how to build a business that scales without sacrificing your sanity. Plus, you’ll walk away with tools you can implement today to set yourself up for long term growth!

About Melissa Franks:

Melissa is a seasoned business strategist, Fractional COO, podcast host and speaker, and transformation leader with a track record of scaling businesses and driving operational excellence with a people-first approach that mobilizes teams for unprecedented results. A former Fortune 500 executive and OnCon Icon “Top 100 COO” Winner (2022-2024), she has led billion-dollar IT transformations, M&A initiatives, and revenue growth strategies, blending corporate expertise with small business agility. As the founder of On Call COO, she empowers female entrepreneurs by optimizing operations and increasing profitability with her knack for helping business owners break through growth plateaus, implement scalable strategies, and build profitable, sustainable companies. Passionate about women in leadership and business innovation, Melissa is also an advocate for high-performing women, helping them design lives they love while achieving balance and success. She is a strong voice for domestic violence awareness and family court reform. When not strategizing, she enjoys running, traveling, and cheering on her three sons at their sporting events.

melissafranks.com

instagram.com/melissa_franks

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This episode wraps up the Client Experience Summer Series with a deep dive into in-destination management and post travel follow-up. Robin and Jennifer share strategies for setting healthy boundaries with clients while they're traveling, so you can deliver high-touch service without feeling glued to your phone. From crafting a powerful pre-travel email to offering in-destination communication as a premium service, you'll hear how to create a smooth client experience that doesn't sacrifice your sanity. They also talk through the best ways to gather feedback post-trip, including how to time your requests for testimonials and turn client praise into content that builds trust and attracts new business.

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