TIQUE Talks: The Business Podcast for Travel Advisors

By Robin Bradley and Jennifer JacobSociety & Culture Business Entrepreneurship Places & Travel Marketing

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TIQUE Talks: The Business Podcast for Travel Advisors episodes

May 13, 2025127. How Niching Down Can Actually Increase Your Profit with Lori Gold
→ Sun & Sand Client Communication Templates: Your go-to workflow for smooth, stress-free beach and all-inclusive bookings.

Ever feel like you’re trying to be everything to everyone? In this episode, Lori Gold from Explore More Mexico explains why niching down might just be the best thing you can do for your travel business. Lori’s story starts with a free trip to Mexico and ends with her building a thriving, passion-fueled career as a Riviera Maya expert. She shares how focusing on one destination has made her work easier, more profitable, and way more fulfilling. Learn about the power of firsthand experience, how to market yourself as a true specialist, and why simplifying your services can actually help you stand out and serve your clients better. If you’ve ever wondered whether it’s worth picking a lane and going all in, this is your sign! Tune in for a behind-the-scenes look at how specialization can take your travel business to the next level (with a lot less stress along the way).

About Lori Gold:
Lori has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education—sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client’s experience—and she’s on a mission to make that possible for as many advisors as she can.

Facebook group: facebook.com/groups/theresortsoftherivieramaya
Mexperts: exploremoremexico.com/mexperts-membership
Mexican Caribbean 101:
exploremoremexico.com/offers/T7WSDFks/checkout
exploremoremexico.com/offers/MP3KunVM/checkout

Today we will cover:
(02:20) A free trip that changed everything; specializing in riviera maya
(09:40) Why specializing makes your life so much easier
(17:05) Getting first-hand experience; resort visits, excursions & local know-how
(25:15) The Mexperts community and resources for advisors
(30:10) Streamlining with custom workflows to ensure efficiency
(33:05) Establishing trust through deep destination expertise
(40:10) Tips for niching down and growing your travel business

DEFINING YOUR DREAM CLIENT GUIDE
A free workbook designed to help travel advisors define, attract, and convert more of your dream clients!

JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ
49 min
May 06, 2025126. What Your Brand Colors Are Saying To Your Potential Clients with Amandolin Webb
Colors do more for your brand than just look pretty. Amandolin Webb of Smeuse Studio dives into the psychology of color and how it plays a major role in creating emotional connections, influencing perception, and building trust with your ideal audience. You’ll learn what different colors say about your brand, how to build a cohesive palette that aligns with your business goals, and the biggest mistakes to avoid when choosing your colors. Whether you're picking a palette for the first time or refreshing your brand visuals, this conversation will help you make intentional, strategic choices that leave a lasting impression. From choosing your anchor and accent colors to understanding what color actually signals to your audience, Amandolin breaks it all down in a way that’s easy to understand and fun to apply!

About Amandolin Webb:
Amandolin is the founder of Smeuse Studio, a boutique branding and web design studio helping travel advisors and creative entrepreneurs show up with clarity, confidence, and style. Formerly the Creative Director at Tique, she now brings over a decade of design experience into her signature semi-custom and custom services—making high-end branding feel streamlined, strategic, and actually enjoyable. Think of her as your design-savvy big sister—here to cut through the chaos and help build an online presence you’re proud of.

smeusestudio.com

Today we will cover:
(04:45) Understanding color psychology
(11:25) The basics of color theory; complementary, analogous, and triadic palettes
(16:30) How to choose your brand’s anchor, supporting, and accent colors
(20:30) Aligning your color palette with your brand values and audience experience
(25:00) Mistakes to avoid when choosing brand colors
(28:35) Case studies in effective branding; Go With Gray Travel, Abby Away Travel, Your Travel Joy
(34:40) Current branding trends in the travel industry

Listen to Previous Episodes:
11. How To Define Your Dream Client & Why It's Important For Your Travel Brand with Amandolin Webb (Part 1)
12. Using Proper Branding To Attract Dream Clients with Amandolin Webb (Part 2)
16. The Importance Of Building An Authentic Brand with Amandolin Webb

DEFINING YOUR DREAM CLIENT GUIDE
A free workbook designed to help travel advisors define, attract, and convert more of your dream clients!

JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ
41 min
April 29, 2025125. Why Your Workflows Need Personalization
A seamless client experience doesn’t happen by accident - it’s built with intention. Tique’s Workflow Manager, Ashlyn Puckett, shares why niche workflows are the key to delivering personalized journeys that impress at every step. From Disney vacations and destination weddings to luxury cruises, you’ll learn how to tailor your systems to different trip types, master strategic timing, and use touchpoints and feedback to build lasting trust. Ashlyn also breaks down how to balance automation with personal connection, avoid common workflow pitfalls, and audit your client experience to ensure every detail aligns with your goals. Whether you're refining your processes or starting fresh, this conversation will help you create workflows that feel effortless for you and your clients!

Listen Episode 115: How Buyer Psychology Is Changing (& What To Do About It)

Explore Tique’s Client Communication Templates.

Today we will cover:
(01:15) Understanding buyer psychology; how client expectations have shifted post-2020
(05:10) Utilizing niche workflows to create personalized, standout client experiences
(10:00) Client-type workflows vs destination-based workflows
(14:00) Quick workflow audit; how to check if your touchpoints align with your goals
(22:55) Tailoring workflows by trip type: Disney, destination weddings, cruises, and more
(30:30) New workflow addition at Tique: all-inclusive sun-and-sand getaways
(33:15) Common workflow mistakes to avoid
(37:30) Bloopers

JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.

EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.

FOLLOW ALONG ON INSTAGRAM @TiqueHQ
43 min
April 22, 2025124. How To Break Into Selling African Safaris with Clint Saint
Learn how to confidently break into a new niche - specifically the wild world of safari travel! In this episode, Clint Saint, owner of Live Life African Safari Getaways, shares how travel advisors can successfully enter the safari market without needing to be experts in every detail. From building strong supplier partnerships to setting client expectations and marketing with heart, this conversation walks through what it really takes to sell unforgettable African adventures. You'll learn how to navigate emotional experiences like the Great Migration, why FAM trips are helpful but not required, and how to position yourself as the go-to expert for clients seeking once-in-a-lifetime trips. If you’re ready to expand your travel offerings and bring Africa’s magic to your clients, this one’s for you!

Connect with Clint Saint:
livelifesafaris.com

Today we will cover:
(03:00) Clint's background and journey into the safari travel niche
(05:40) Why advisors should lean on experienced suppliers
(10:00) How to confidently sell safari without first-hand experience
(12:30) Talking budgets, logistics, and the value of safari travel
(21:00) Addressing sensitive experiences like predator-prey sightings
(27:05) How to position yourself and inspire clients through storytelling
(40:00) FAM Trips; Clint’s take on learning through partners vs. firsthand experience
(45:00) The lasting impact of Africa

JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
_____

FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
49 min
April 15, 2025123. How To Get A Client To Commit To A Budget with Courtney Gardner
Budget discussions with clients aren’t always easy, but what if they didn’t have to be so awkward? Courtney Gardner, founder of Fisher and Stout, unpacks how travel advisors can confidently navigate those tricky money conversations while building trust and delivering unforgettable experiences. With a 99% referral rate, she walks through how she sets the tone from the very first call, focusing on how clients want to feel on their trip and not just what they want to spend. Learn how to handle misaligned expectations with grace, educate clients on the value of what they're getting, and use transparent pricing as a trust-building tool. If you’ve ever struggled with vague budgets or felt stuck when clients dream big but spend small, this conversation is the clarity you’ve been craving.

About Courtney Gardner:
Courtney is the founder of Fisher & Stout Travel, a boutique travel advisory specializing in custom, high-end experiences. Born and raised in Idaho, Courtney spent 20 years working in theatre and film, honing her ability to craft compelling narratives—something she now brings into the world of travel. She doesn’t just plan trips; she designs immersive stories, using a mix of meticulous planning and gut instinct to create journeys that feel effortless yet extraordinary. After starting Fisher & Stout in Arkansas, she’s built a reputation for curating seamless, meaningful travel experiences that allow her clients to discover the world in a way that’s uniquely their own.

fisherandstout.com

Today we will cover:
(03:00) From theater and film to luxury travel
(07:00) How unclear budgets lead to misaligned expectations
(10:15) The initial call; focusing on feelings instead of numbers
(18:30) How to suggest alternative destinations without disappointing clients
(21:15) The art of language in client communication
(28:20) Building trust and long-term client relationships
(34:20) Why conversation always trumps transaction

JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
_____

FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
42 min
April 08, 2025122. Why You Need Community To Be Successful In Travel
JOIN THE NICHE COMMUNITY

What if the key to unlocking your next level isn’t just strategy but connection? In this episode, Robin and Jennifer discuss five key reasons why every travel advisor needs a strong community around them. From increasing your income and accessing exclusive opportunities to finding mentorship and preventing burnout, surrounding yourself with the right people can truly transform your business. You’ll hear surprising stats (like how connected advisors earn 26% more!) and insights on how community builds credibility, trust, and long-term success. Plus, get an inside look at the Niche Community - a supportive space designed specifically for driven advisors like you. Because here’s the truth: business isn’t meant to be navigated alone. Tune in and find out why community might just be your most valuable business asset!

Today we will cover:
(02:10) Advisors with strong networks earn 26% more
(08:45) Elevating your reputation through industry involvement
(16:25) How exclusive deals and opportunities give you a competitive edge
(21:15) Gaining confidence and empowerment through experiences and resources
(23:00) The mentorship effect; growing 40% faster with the right guidance
(25:25) Investing in yourself and your business
(30:30) Overcoming burnout; the power of emotional support in community
(36:35) Benefits of joining Niche: live training from industry experts, thematic monthly content, and invaluable networking opportunities

_____

FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
40 min
April 01, 2025121. How to Enhance Your Client’s Celebrations with Jim Augerinos
What makes a trip truly unforgettable? Celebrations! Whether it's a honeymoon, anniversary, or a milestone birthday, these moments deserve more than a standard itinerary. Jim Augerinos (also known as Mr. Honeymoon) has built a reputation for crafting extraordinary, personalized experiences. In this episode, he shares the secrets behind making clients feel special - through thoughtful details, deep understanding of their vision, and surprise touches that turn a trip into a cherished memory. From personal touches to unforgettable surprises, learn how to enhance your client’s celebrations and create trips that leave a lasting impact!

About Jim Augerinos:
Jim, also known as Mr. Honeymoon, grew up in the travel business—his family founded their agency in 1989—and he has been exploring the world ever since. Having personally visited 70 countries (and counting), he specializes in planning unforgettable honeymoons, babymoons, anniversary trips, and multi-generational getaways. His work has been featured in The Washington Post, Wall Street Journal, Martha Stewart Weddings, Washingtonian Magazine, and Travel Weekly, and he has appeared on the cover of Luxury Travel Advisor. He is also a proud Travel + Leisure A-List advisor. Whether designing a luxe beach escape or a deep cultural adventure, Jim brings firsthand experience, global connections, and a personal touch to every trip he curates.

perfecthoneymoons.com

Today we will cover:
(02:15) Jim's unique journey in the travel industry; becoming Mr. Honeymoon
(10:35) Listening and understanding clients; building personal connections
(19:20) Trends in honeymoon planning
(27:00) The value of charging fees
(32:10) Special touches that elevate the honeymoon experience
(33:55) Challenging client assumptions
(38:45) Creating special in-destination experiences
(51:50) Personalized gifts and final touches

JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.

VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
_____

FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
58 min
March 25, 2025120. The Real Cost of Running A Travel Business with Kemi Wells-Conrad
Running a travel business isn’t just about booking dreamy getaways. It takes strategy, smart money moves, and strong industry connections. Kemi Wells-Conrad, Founder and President of Wells Luxury Travel, joins this episode to share insights into what it really takes to grow a thriving travel agency while maintaining work-life balance. She dives into startup costs, pricing strategies that protect your time, and the power of networking to build a thriving business. Plus, she gets real about setting boundaries and making self-care a priority. If you want to scale sustainably and actually enjoy the journey, this episode is for you!

About Kemi Wells-Conrad:
Originally from the UK, Kemi instantly fell in love with Vancouver when she moved to Canada in 2012. With an insatiable passion for travel, Kemi has visited more than 80 countries, lived on three different continents and visited all seven. With a degree in public relations, Kemi has worked for global brands in various marketing, event and communication roles. In 2014, Kemi joined the travel industry, working as the Director of Sales – Corporate and Leisure at North South Travel, where she oversaw the team, handled all strategic partnerships, sales and marketing for the agency. Six years later, at the start of 2021, Kemi decided to launch her own agency, Wells Luxury Travel, a boutique collective for advisors specializing in four key pillars: adventure, celebration, sustainability and wellness travel. Kemi is a proud member of the Travel + Leisure Advisory Board, is a featured A-Lister in their annual awards and sits on the advisory board for National Geographic Lindblad Expeditions. Kemi previously ran the Young Travel Professionals and then Millennials in Travel Vancouver chapter, as well as sitting on Virtuoso’s Global Member Advisory Board for over 6 years. She has been quoted and featured in a variety of publications, including Travel + Leisure, Robb Report, CNBC and BRIDES.

wellsluxurytravel.com

Today we will cover:
(02:00) Kemi's background; Wells Luxury Travel
(07:50) Maintaining a healthy work-life balance
(13:35) Startup costs and ongoing expenses of running a travel business
(15:40) Time management and delegation
(24:50) Financial strategies to ensure fair compensation
(26:55) Unexpected expenses associated with growing a team
(30:30) Outsourcing; tech stack essentials for running a legitimate business
(34:00) Customer service recovery and having a financial buffer
(43:50) Investing in professional development and travel experiences
(51:30) The value of attending conferences and networking

VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
_____

JOIN OUR NICHE COMMUNITY: tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
56 min
March 18, 2025119. How To Get The Most Out Of AI with Kha Ly
AI isn’t just the future - it’s transforming the travel industry right now! In this episode, AI-powered business solutions expert Kha Ly reveals how travel advisors can leverage artificial intelligence to streamline workflows, personalize client experiences, and scale their businesses like never before. From crafting compelling content and conducting in-depth research to automating tedious tasks, AI is the ultimate business partner! Kha busts common AI myths and explains how it enhances creativity rather than replacing it. He also dives into how AI strengthens client relationships with hyper-personalized communication and high-value engagement. If you’re a travel advisor wondering how to stay ahead of the curve, this conversation is packed with mind-blowing insights you won’t want to miss!

About Kha Ly:
Kha Ly is a visionary Marketing Technologist who has spent 25 years at the forefront of digital innovation. From crafting Google's early ground-breaking AdWords campaigns to shaping Meta's advertising platform, Kha has been a driving force in digital marketing's evolution. Kha's role is set to revolutionize how travel advisors approach marketing. His expertise will empower you to navigate the ever-evolving landscape, harnessing the power of digital and AI technologies to enhance your reach and effectiveness. Join Kha to unlock the power of AI and position yourself at the cutting edge of travel marketing. Prepare to revolutionize your approach and drive growth in the digital age.

facebook.com/itsallaboutkha

Today we will cover:
(01:50) Kha’s business journey and commitment to helping travel advisors
(05:55) How AI allows advisors to scale their business
(08:55) Chatbots and AI tools; ChatGPT, Claude
(16:10) Using AI for effective client communication
(17:15) AI-driven research assistants; deep research into competitor practices, fee structure strategies, and business model optimizations
(27:20) AI agents and disprofilers
(34:40) Curating personalized itineraries and touchpoints; Gamma.app
(41:00) Voice cloning and audio innovations; 11Labs
(46:30) Notebook LM; AI-hosted discussions about client-specific travel plans

VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.

EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
_____

JOIN OUR NICHE COMMUNITY: tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
52 min
March 11, 2025118. Tax Prep 101 with Andrew Roed
As tax season looms, many travel advisors find themselves in unfamiliar waters. Organizing finances and preparing for tax filings can be daunting, but with the right knowledge and strategies, this annual chore becomes much more manageable. In this episode, tax expert Andrew Roed shares tips to help travel advisors stay organized, save money, and avoid costly mistakes. From choosing the right business structure to smart payment strategies and avoiding IRS penalties, Andrew covers what every advisor needs to know. He also clears up common deduction myths, explains estimated tax payments, and reveals how to use your financial data to grow your business. Don’t let tax season stress you out - tune in now and take control of your finances!

About Andrew Roed:
Andrew Roed is an IRS Enrolled Agent, husband to a Travel Advisor and owner of a Company called Taxes For Travel Agents, LLC. Taxes for Travel Agents, LLC focuses on providing tax preparation, tax planning and most importantly financial education for Travel Advisors.

taxesfortravelagents.com
Facebook Group: Taxes for Travel Agents

Today we will cover:
(01:20) Andrew’s background; becoming a tax expert for travel advisors
(04:50) Sole Proprietorship vs. LLC
(08:25) Treating your LLC as a separate entity
(10:25) Switching to an S Corporation status: is it right for you?
(14:10) Strategies for paying yourself as a business owner
(19:45) Planning for taxes; setting aside funds and estimated payments
(28:40) Tax deductions and write-offs; examples of business expenses
(35:10) Tax surprises and hidden costs; hiring a professional for tax preparation
(40:45) Utilizing tax data and planning for the future
(53:40) Retirement planning options for travel advisors; Solo 401(k)

SEMI CUSTOM BRAND KITS
Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!
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JOIN OUR NICHE COMMUNITY: tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
1 hr

About TIQUE Talks: The Business Podcast for Travel Advisors

From the publisher's feed

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.