TIQUE Talks: The Business Podcast for Travel Advisors

By Robin Bradley and Jennifer JacobSociety & Culture Business Entrepreneurship Places & Travel Marketing

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40 min
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TIQUE Talks: The Business Podcast for Travel Advisors episodes

March 11, 2025118. Tax Prep 101 with Andrew Roed
As tax season looms, many travel advisors find themselves in unfamiliar waters. Organizing finances and preparing for tax filings can be daunting, but with the right knowledge and strategies, this annual chore becomes much more manageable. In this episode, tax expert Andrew Roed shares tips to help travel advisors stay organized, save money, and avoid costly mistakes. From choosing the right business structure to smart payment strategies and avoiding IRS penalties, Andrew covers what every advisor needs to know. He also clears up common deduction myths, explains estimated tax payments, and reveals how to use your financial data to grow your business. Don’t let tax season stress you out - tune in now and take control of your finances!

About Andrew Roed:
Andrew Roed is an IRS Enrolled Agent, husband to a Travel Advisor and owner of a Company called Taxes For Travel Agents, LLC. Taxes for Travel Agents, LLC focuses on providing tax preparation, tax planning and most importantly financial education for Travel Advisors.

taxesfortravelagents.com
Facebook Group: Taxes for Travel Agents

Today we will cover:
(01:20) Andrew’s background; becoming a tax expert for travel advisors
(04:50) Sole Proprietorship vs. LLC
(08:25) Treating your LLC as a separate entity
(10:25) Switching to an S Corporation status: is it right for you?
(14:10) Strategies for paying yourself as a business owner
(19:45) Planning for taxes; setting aside funds and estimated payments
(28:40) Tax deductions and write-offs; examples of business expenses
(35:10) Tax surprises and hidden costs; hiring a professional for tax preparation
(40:45) Utilizing tax data and planning for the future
(53:40) Retirement planning options for travel advisors; Solo 401(k)

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1 hr
March 04, 2025117. Decoding SEO & Organically Reaching Your Dream Clients with Rebecca Lombardo
Are you struggling to crack the SEO code and get your travel business noticed? SEO expert Rebecca Lombardo shares exactly how travel advisors can boost their visibility and attract the right clients. She reveals why SEO isn’t just about Google anymore - platforms like YouTube and LinkedIn play a huge role too. Plus, she dives into the power of niche content, AI tools like Claude and ChatGPT, and the must-have website strategies to rank higher and convert more leads. Whether you're new to SEO or looking to refine your strategy, this episode offers actionable tips for optimizing your content, utilizing social media, and making the most out of your blog. Tune in now and start optimizing!

About Rebecca Lombardo:
Rebecca Bredholt Lombardo is a passionate marketing strategist and the founder of the Rebecca Lombardo Agency, known for her innovative approach to helping brands achieve their marketing goals. With over 15 years of experience in the industry, Rebecca has dedicated her career to crafting customized marketing solutions that resonate with businesses across various sectors. As a speaker and educator, Rebecca regularly shares her insights at industry conferences and workshops, empowering other marketers and business owners to refine their strategies and embrace innovative tools. Her genuine passion for seeing others succeed is at the core of her work.

rebeccalombardoagency.com

Today we will cover:
(01:50) Rebecca's journey from print publications writer to digital marketing expert
(04:40) The rise of social media and shift of SEO dynamics
(06:10) SEO strategies for travel advisors; the E.A.T concept
(13:00) SEO vs. social media; using a multi-faceted approach
(22:55) The effective use of paid ads
(25:20) Creating engaging blog content
(28:00) Technical SEO; optimizing website structure and navigation
(31:45) Achieving five-star reviews through authenticity
(33:30) Using AI for content creation; Claude, Jasper, ChatGPT
(44:20) Understanding keywords and backlinks
(47:00) DIY vs. outsourcing SEO; when to seek expert guidance

WORKFLOW TEMPLATES
Create an enjoyable booking experience for every one of your travel clients

SEMI CUSTOM BRAND KITS
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51 min
February 25, 2025116. How To Handle Changing Host Agencies with Ashley Theis
Making the move to a new host agency can feel overwhelming - but it doesn’t have to be! In this episode, Ashley Theis from Constant Wayfarer shares her advice on navigating the transition smoothly and strategically. She covers the main reasons advisors switch hosts, key factors to evaluate (like commission structures and industry partnerships), and her step-by-step research process, including how to get insights from suppliers. Plus, she shares smart tips on financial planning, timing your transition, and communicating with clients and host agencies to keep things seamless. If a host agency change is on your radar, this episode is packed with must-know advice to help you make the switch with confidence!

About Ashley Theis:
Originally from Delaware, but currently calls Charlotte, NC home. Ashley has been in the travel industry since 2017. Formerly, she had worked for a television network and a non profit as an event planner and project manager. Since 2021, she has been full time with her travel agency, designing luxury trips all over the world for couples and families.

theconstantwayfarer.com

Today we will cover:
(01:20) Ashley’s background and transition to becoming a full-time travel advisor
(04:30) When to switch host agencies; aligning expectations with reality
(07:20) Evaluating different host agencies
(20:30) Financial considerations and commission structures
(32:10) The transition process; Ashley’s structured approach for planning and execution
(38:05) Client communications and supplier notifications
(40:20) Maintaining positive relationships; ensuring legal and contractual obligations are met

SEMI CUSTOM BRAND KITS
Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

TONIC
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45 min
February 18, 2025115. How Buyer Psychology Is Changing (& What To Do About It)
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Consumer behavior is changing quickly, and the travel industry is feeling the impact. What consumers prioritize has changed drastically compared to five years ago. In this episode, Robin and Jennifer dive into the psychology behind these changes and what today’s travelers truly value. From the rise of personalization and emotional connections to the demand for seamless convenience in a digital era, they break down what’s driving modern buying decisions. Learn how to build stronger relationships, create friction-free client experiences, and leverage the power of community and social proof to stay ahead of competition. If you want to future-proof your travel business, this episode is a must-listen!

Today we will cover:
(04:45) Building deeper client connections and adapting to consumer feedback
(16:50) The shift towards values and informed choices
(29:00) Enhancing client experience and convenience in the digital era
(38:20) The role of community and social proof
(42:20) Tapping into emotional investment; the influence of Taylor Swift
(45:15) Understanding client priorities for upselling
(51:00) Remaining agile and adapting to emerging trends
(52:45) The rise of wellness travel and biohacking
(55:50) Leveraging sales psychology podcasts for business insights
(57:05) Bloopers

WORKFLOW TEMPLATES
Create an enjoyable booking experience for every one of your travel clients
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1 hr 2 min
February 11, 2025114. How To Build Your Dream Team
AGENCY EXPANSION ACADEMY - tiquehq.com/aea

Dream teams don’t happen by chance - they’re built with strategy. In this episode, Robin and Jennifer break down the do’s and don’ts of hiring, from defining your vision to avoiding the nightmare of a bad first hire (yep, they’ve been there!). Drawing from their background in recruitment and HR, they share expert tips on when to hire, how to vet candidates properly, and whether employees or contractors are the right fit for your business. Plus, get the scoop on the latest hiring trends, part-time roles, and why your network is your secret weapon.

For additional guidance, check out TIQUE’s newly revamped program, Agency Expansion Academy. Learn how to grow a team that will help you strategically scale your travel business from stressed out solopreneur to self-assured CEO!

Today we will cover:
  (03:30) Understanding your vision and goals
  (05:20) The realities of hiring; when and how to hire
  (07:40) Streamlining your processes
  (09:45) Hiring the right people; employee vs contractor
  (27:20) Legal considerations and financial implications
  (31:40) Payroll management tools; employment laws and contracts
  (33:05) Choosing between salary and hourly pay
  (38:25) Hiring trends and expectations
  (48:50) Vetting and interviewing candidates
  (57:50) Agency Expansion Academy

WORKFLOW TEMPLATES
Create an enjoyable booking experience for every one of your travel clients

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Ranked #6 on FeedSpot’s Top 25 Best Florida Business Podcasts

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1 hr 2 min
February 04, 2025113. Prospecting Clients On Purpose with Sara Murray
REGISTER NOW! → WHAT TO DO, DELEGATE, OR DUMP IN 2025

Sales consultant and trainer Sara Murray joins this episode to discuss mastering the art of sales. From growing up with the ability to adapt to new environments to becoming a leader in sales training, Sara highlights the power of genuine connections, stepping outside your comfort zone, and taking action to build a more aligned and fulfilling business. Learn how to craft a strong value proposition, prepare for sales conversations, and balance persistence with empathy to foster trust. Sara also introduces the "emotional bank account," a game-changing approach to adding value in every interaction. If you're ready to refine your sales strategy and attract the right clients, tune in and start turning connections into conversions!

About Sara Murray:
Sara is a sales consultant, trainer, speaker and podcast host working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. Her platform, Prospecting on Purpose, empowers professionals via her virtual and in-person workshops to enhance their communication skills, approach prospecting creatively, confidently connect with clients, and address business needs rather than simply push products. As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.

saramurray.com
saramurray.com/podcast

Today we will cover:
(01:45) Sarah's journey into sales and hospitality
(04:55) The power of networking and community
(08:55) Understanding and evolving your ideal prospect
(10:10) Learning from failures and building confidence
(12:45) Aligning with your ideal clients
(17:10) Exploring new opportunities and niches
(28:45) Adding value and building relationships
(31:40) Emotional bank account deposits; creating human-to-human connections
(36:15) Curiosity and active listening in sales; selling in a post-trust world
(45:15) How to prepare for sales calls
(51:35) Handling objections and pricing strategies
(56:25) Persistence vs. pushiness

SALES OBJECTION PLAYBOOK

SAMPLE SERVICE SUITE & WELCOME GUIDE

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1 hr 2 min
January 28, 2025112. How to Create Interactive Content for Lead Generation with Josh Haynam
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Ready to captivate your audience and turn engagement into real results? In this episode, Robin and Jennifer chat with Josh Hanum, founder of Interact, to explore how interactive quizzes can transform your lead generation strategy. Discover the psychology behind quizzes and how they create deeper connections by making potential clients active participants. Josh shares tips on building the perfect quiz and how to leverage it for segmentation and scaling. He also explains the use of quizzes at every stage of the customer journey (not just to collect emails), and why real conversations with your audience is the key to business success. Whether you're just starting out with quizzes or are looking to elevate your strategy, this episode can guide you toward creating effective interactive content that resonates with your audience and drives business growth!

About Josh Haynam:
Josh is the Co-Founder of Interact, a platform that helps businesses create engaging quizzes to boost lead generation. As a student of psychology in marketing, Josh is passionate about understanding human behavior and how it influences decision-making. A life-long learner, he is dedicated to continuous personal and professional growth, always seeking new insights to enhance his work and impact in the marketing field.

tryinteract.com

Today we will cover:
(02:30) The creation of Interact; using quizzes as a marketing strategy
(04:25) How a quiz can transform passive visitors into active participants
(08:10) Conversion rates of using quizzes as an email list builder
(10:30) Interactive content; current trends and strategies
(15:30) New consumer behavior and marketing shifts
(20:40) Using quizzes for client segmentation
(29:30) Understanding segmentation and filtering
(35:30) Effective quiz strategies and examples; Mrs. Dow Jones
(38:10) Understanding quiz outcomes and providing personalized experiences that resonate; Jenna Kutcher, Harley Jordan
(48:25) What makes a quiz actually good?
(50:30) Simplifying quiz creation with Interact

SEMI CUSTOM BRAND KITS
Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!
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JOIN OUR NICHE COMMUNITY: tiquehq.com/niche
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55 min
January 21, 2025111. Why Branding Is Always Worth The Investment
Building a successful brand doesn’t just happen - it takes intention, strategy, and the right tools. In this episode, TIQUE’s Creative Director, Amandolin, breaks down the magic of branding (and trust us, it’s way more than picking pretty colors and fonts!). Learn how expert branding can make your business stand out by creating a cohesive, head-turning identity that pulls in your dream clients. Amandolin compares DIY tools like Canva to professional design services, highlighting that true branding involves strategy, audience psychology, and staying ahead of trends. She also gives details on her decade-long experience in design and shares insights into TIQUE’s Custom and Semi-Custom Branding packages. If you’ve been on the fence about investing in professional branding, this episode’s for you! Stick around until the end for tips on making smart branding decisions and how to get started with a consultation!

Not sure which branding package is right for you?
Schedule a Consultation Call or email [email protected]!

Today we will cover:
(02:45) DIY branding vs. professional expertise
(05:40) The psychology behind branding
(12:00) Understanding your brand beyond aesthetics
(17:25) Semi-custom brand kits; quick turnaround and tailored design elements
(22:10) Access to premium resources and education as a professional designer
(27:50) Custom branding; 4 week process
(36:00) How to choose between Custom and Semi-Custom

WORKFLOW TEMPLATES
Create an enjoyable booking experience for every one of your travel clients

ELEVAE VISUALS
Elevate your entire digital brand presence with high resolution images & videos.

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39 min
January 14, 2025110. How To Select The Right Supplier For Each Inquiry with Jessica Woods
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Enrollment ends on January 16th, 2025!

As a travel advisor, the key to delivering unforgettable client experiences often lies in the partners you choose to collaborate with. Jessica Woods of Woods Luxury Travel joins this episode to discuss selecting the right industry supplier or partner for each client proposal. Jessica walks through the process of evaluating the best partners, the importance of building and maintaining strong relationships with suppliers, and the differences in services offered by direct bookings, DMCs, and wholesalers. She also touches on aspects like proposal timelines, financial considerations, and the flexibility required in different travel scenarios. If you've ever wondered how to strategically select the right partner for each proposal, this episode is packed with advice to help you fine tune that process!

About Jessica Woods:
Jessica is the owner of Woods Luxury Travel, based in Metro Detroit. She lives with her husband, two dogs, and two cats. A cocktail enthusiast and passionate reader, Jessica loves spending a quiet day curled up with a good book. With a strong commitment to providing luxury travel experiences, Jessica’s personal interests in refined tastes and relaxation help guide her approach to curating exceptional travel itineraries.

jessicawoodstravel.myflodesk.com/subscribe
instagram.com/jessicawoods.travel

Today we will cover:
(04:20) Jessica's journey into the travel industry; Virgin Voyages
(06:25) Utilizing partners when you aren’t familiar with a destination
(12:00) Leveraging supplier relationships; overcoming intimidation when approaching DMCs
(17:10) Questions to ask when choosing between a DMC, wholesaler, or direct; Classic Vacations, UJV, Curated Greece, Authenticus Italy
(29:30) Managing expectations concerning proposal turnaround times
(36:45) The importance of initial consult calls; providing detailed information to suppliers
(47:00) Combining wholesalers and DMCs for optimal service
(56:00) Putting yourself out there and building strong relationships with trusted suppliers; Index Select and Experience Morocco
(59:45) Financial considerations in supplier selection
(01:03:00) Being transparent with clients when working with a DMC or wholesaler

SUPPLIER COMMUNICATION TEMPLATES
A collection of 9 email templates and a direct invoice template to ensure clarity and professionalism in all your supplier communications.

SEMI CUSTOM BRAND KITS
Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!
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1 hr 11 min
January 07, 2025109. Creative Ways To Create Passive Income For Your Travel Business
JOIN THE NICHE COMMUNITY - Enrollment opens on January 6th, 2025!

What if you could make extra money without the constant hustle? It’s totally possible! In this episode, Robin and Jennifer share creative ways travel advisors can start earning passive income. They discuss moving beyond just earning commissions and dive into things like affiliate marketing, selling travel insurance, and even charging for consultation calls. You’ll also hear tips on creating destination guides or online courses and using blogs, social media, and newsletters to sprinkle in affiliate links naturally. Not only do these methods provide an additional revenue stream, but they also enhance the client experience and establish your brand as a trusted resource in the industry. Whether you're looking to stabilize your income or scale your business, integrating these strategies can pave the way for greater financial security and the freedom to focus on projects you really love!

Today we will cover:
(04:00) Creating passive income in a human driven business
(08:30) Affiliate marketing benefits and strategies
(13:40) Incorporating nurture sequences into the client communication strategy
(21:05) Creating educational content and destination courses
(26:55) Creating low-ticket items; keeping your brand top of mind for future clients
(36:00) Consultation calls and pick your brain sessions; charging for your time
(41:45) Selling travel insurance

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Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!
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49 min

About TIQUE Talks: The Business Podcast for Travel Advisors

From the publisher's feed

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.