TIQUE Talks: The Business Podcast for Travel Advisors

By Robin Bradley and Jennifer JacobSociety & Culture Business Entrepreneurship Places & Travel Marketing

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TIQUE Talks: The Business Podcast for Travel Advisors episodes

October 15, 202497. Replay: How To Articulate What You Do As A Modern-Day Travel Advisor
In light of recording challenges due to Hurricane Milton, Robin and Jen are replaying this fan-favorite episode!

“Travel agents still exist?” - There’s no doubt, we've all been asked this question. Honestly, it can feel impossible to summarize everything that a travel advisor does in the few seconds that we have to respond to that question. Many people now believe they can plan and book their own trips using the internet and online reviews. However, advisors offer much more than just booking services! In this conversation, Robin and Jennifer chat about breaking down advisor stereotypes, easing the stress of planning trips, and how technology has reshaped travel planning. They also provide tips for building strong client relationships, managing unexpected bumps along the way, and addressing common concerns about cost. If you've stumbled over explaining why someone should work with an advisor versus booking a trip on their own, this episode is for you!

Today we will cover:
(02:10) Challenges and evolution in the travel industry
(07:00) The human touch in planning travel
(22:30) The value of modern travel advisors
(28:00) Airbnb annoyances; travel influencers and misleading perceptions
(42:35) The importance of building relationships
(46:25) Addressing cost misconceptions

Get started with Planoly!
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54 min
October 08, 202496. What To Do NOW To Prepare Your Business For The Holidays
The holiday season is fast approaching - are you ready to take a well-deserved break without worrying about your business? In this episode, Robin and Jennifer share must-know strategies for travel advisors to prepare for a stress-free holiday. From setting up automated responses and delegating tasks to expressing gratitude to clients, they cover everything you need to step away with confidence. Plus, they dive into the importance of setting clear boundaries with clients, automating workflows, and crafting a comprehensive coverage plan. Tune in for all the tips to keep your business running smoothly while you enjoy a peaceful, relaxed holiday!

Today we will cover:
(02:00) Showing appreciation during the holidays
(03:45) Setting your ‘out of office’ and communicating with clients
(06:30) Creating a checklist of to-do tasks
(09:00) Choosing a backup point of contact and delegating tasks
(18:30) Setting boundaries; utilizing WhatsApp for client communication
(25:30) Decluttering and organizing your workspace
(27:45) Automating your email inbox

Listen to Episode 03: Preparing To Go OOO? Do These Things First

SEMI CUSTOM BRAND KITS

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40 min
October 01, 202495. Automating Your Social Media With ManyChat
Ready to turn social media followers into loyal customers without spending hours in your DMs? Jennifer and Robin share the many benefits of ManyChat, an automation tool designed to enhance engagement on Instagram through chat funnels and automated responses. It's an effective way of creating engagement to boost your profile, as well as deliver tailored information to an engaged audience. The tool, popular among online marketers like Jenna Kutcher and Amy Porterfield, helps brands interact more personally, creating a deeper sense of connection and loyalty. Learn how you can streamline your communication, save time, and still deliver that bespoke service your travel clients love!

Sign Up to Manychat!

Today we will cover:
(01:20) Understanding ManyChat and how it works
(05:40) The psychology behind ManyChat; building like, know, trust
(14:40) Advanced features; flow-builder, FAQs
(22:20) How travel advisors can use ManyChat
(31:15) Tips for creating effective prompts

THE SIGNATURE BRAND
A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients.

TONIC
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36 min
September 24, 202494. How To Recover From Negative Feedback
Ever felt crushed by a bad review? Robin and Jennifer know the feeling. This conversation tackles how to turn those tough moments into learning opportunities. The ladies discuss how to process negative feedback without taking it personally and offer practical steps for recovery. Learn how to remove emotion from reviews, show appreciation for the feedback, and offer remedies such as future trip credits or small gestures. Whether it's because of something that was out of your control or maybe a genuine mistake, a negative review can be pretty discouraging. Hit play and get all the tips for turning challenging situations into positive outcomes!

Today we will cover:
(01:20) Normalizing bad reviews
(06:00) How Tique transformed their Workflow Templates after negative feedback
(11:10) Dealing with disappointment; removing emotion from reviews
(19:20) Responding the negative feedback; empathize, explain, and options
(29:50) Showcasing your value and learning from mistakes
(33:20) Service recovery; ways to remedy the situation

Listen to Episode 91: What You Wish You'd Always Known About Booking Airfare with Lary Neron

THE SIGNATURE BRAND
A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients.

TONIC
Get 15% off your purchase when you use the code, TiqueSentMe
_____

JOIN OUR NICHE COMMUNITY: tiquehq.com/niche
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40 min
September 17, 202493. What We Wished We Knew Before We Hosted A Group Trip
Thinking of planning a group trip? Robin and Jennifer give the inside scoop of their own group trip to Italy in 2019. They discuss their positive experiences (such as making life-long friends) and challenges (losing $12,000!), as well as give advice for avoiding common pitfalls. Learn the importance of understanding your audience, creating a detailed timeline, managing expectations, and accurately pricing a group trip to ensure profitability. They also discuss best practices for promoting the trip, handling logistics, and addressing common obstacles. This episode is a must-listen for anyone considering organizing a group travel experience - walk away with validation that a group trip may not be fit for your business model OR gain a better understanding of how to sell your group trip profitably!

Today we will cover:
(04:15) Understanding the audience’s interest in a group trip
(09:30) Predetermined dates; creating a timeline and planning for promotion
(18:20) Overcoming obstacles for booking
(24:20) Navigating group dynamics and preferences
(31:45) The realities of group travel pricing
(38:45) Requiring group members to purchase travel insurance
(40:30) Managing expectations and housekeeping rules
(46:40) Balancing fun and responsibility as a host

WORKFLOW TEMPLATES
Create an enjoyable booking experience for every one of your travel clients

THE LEGAL PAIGE
Use code TIQUE10 for 10% all purchases
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51 min
September 10, 202492. What Your Boundaries Say About Your Business
From establishing professionalism to creating a better work-life balance, setting boundaries in your business is a must. However, what does implementing boundaries actually look like? How can you educate potential clients on your boundaries so that you are only working with travelers that value your time? Jennifer and Robin answer those questions and more on this episode! Learn why boundaries are necessary, how to communicate them effectively (and handle pushback) to clients, and the role fees play in reinforcing these boundaries. If you’re eager to create stronger boundaries in your business and ensure a positive client experience, don’t skip out on this episode!

Today we will cover:
(00:35) Why boundaries matter
(05:10) Defining emergencies and setting expectations
(08:25) Leveraging technology; WhatsApp
(13:30) Educating clients on boundaries
(25:00) Understanding your ideal client and how that demographic communicates
(26:15) Implementing Fees
(34:20) Handling pushback and maintaining professionalism

Episode 13: How To Set Healthy Boundaries In Your Business

THE SIGNATURE BRAND
A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients.

TONIC
Get 15% off your purchase when you use the code, TiqueSentMe
_____

JOIN OUR NICHE COMMUNITY: tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
44 min
September 03, 202491. What You Wish You'd Always Known About Booking Airfare with Lary Neron
Managing airfare isn’t just about booking flights but about offering peace of mind and a cohesive travel experience. Larry Neron of Airfare Consultant, a boutique commercial air travel service company, is on a mission to demystify air travel! He brings a fresh perspective on why travel advisors should rethink booking air. From tackling the challenges and misconceptions around airfare management to showcasing strategies for adding substantial value to client interactions, Larry explains how to create a stress-free, high-value travel experience. Learn effective techniques for handling logistics, anticipating potential travel issues, and providing top-notch service that your clients will appreciate and remember.

About Lary Neron:
Lary founded Airfare Consultant, a boutique commercial air travel service company, to redefine the commercial flying experience. As an air travel expert, consultant, and mentor, Lary is dedicated to providing unmatched air travel experiences. Driven by a client-focused approach and a commitment to simplicity, Lary aims to elevate and optimize air travel through highly personalized, white-glove service, ensuring seamless and stress-free journeys. As the lead expert at Airfare Consultant, Lary successfully oversees three key programs, offering top-tier support, consulting, and mentorship to clients, partners, and travel industry professionals. Lary calls Mexico home but spends his summers in Spain. Cycling is his passion, driving his curiosity and sense of adventure. Whether he's exploring the friendly roads of Spain or the rugged cobblestone streets of Mexico, he finds immense joy in discovering new hilltop villages, cafes, and bakeries.

airfareconsultant.com
#AirLab Community
Fully Managed Air Travel Program (#FMATP)

Today we will cover:
(00:30) Lary’s career journey
(03:45) Airfare Consultant’s retainer pricing model
(07:40) Showcasing the value of your services
(14:30) Should travel advisors book airfare?
(29:45) Taking the intimidation out of booking airfare
(42:00) Upgrading to first class; Ideal Itinerary Framework
(53:00) Managing client expectations; the air travel experience
(60:30) Communicating with clients; setting boundaries
(01:05:00) Handling luggage delays and emergencies

WORKFLOW TEMPLATES
Create an enjoyable booking experience for every one of your travel clients

THE LEGAL PAIGE
Use code TIQUE10 for 10% all purchases
_____

JOIN OUR NICHE COMMUNITY: tiquehq.com/niche
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1 hr 14 min
August 27, 202490. The Most Boring Podcast Episode That You NEED To Listen To (How To Avoid Getting Audited) with Jon Frye
Understanding your business finances isn't scary - it’s empowering! Jon Frye, CPA, joins this episode to tackle a topic that may not be the most exciting to some, but personally hits home for Jennifer. She recaps her experience being audited in 2018, giving insight into why she was audited and how she came out unscathed. Jon shares advice on avoiding IRS audits and understanding the nuances of tax preparation. He also gives details on what constitutes legitimate business expenses, such as travel upgrades and tips, and emphasizes the low risk of audits for smaller inconsistencies. Learn how to take control of your business finances, avoid risks, and make informed decisions. At the end of the day, good financial practices aren't about doing everything perfectly. It's about understanding, planning, and preparing!

Connect with Jon Frye:
linkedin.com/in/jonathan-frye-758b3651

Today we will cover:
(01:30) Jon’s professional background
(04:09) Understanding tax documentation; avoiding tax audits
(09:50) 1099s, K1s, and contractor payments
(12:05) Tax underpayment consequences
(15:40) Business expenses and deductions; bonus depreciation
(25:15) Justifying business expenses; tips, coffee and meals, company vehicle
(30:00) Understanding business finances
(35:05) Preparing for tax season; using Quickbooks
(39:10) Managing business expenses; tax prep strategies

CLIENT COMMUNICATION TEMPLATES
Includes all of the emails, forms, and task lists needed to create an enjoyable booking experience

NOVO
Online Business Banking
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49 min
August 27, 202490. What Does Selling "Luxury Travel" Really Mean?
The word "luxury" has become increasingly ambiguous in the travel industry, often causing confusion among travelers and advisors alike. What does luxury travel truly mean in an era where the term has varying interpretations? In this episode, Jennifer and Robin untangle the complexities and subjectivity behind the word and challenge travel advisors to redefine their niche. They argue that true luxury is more about the specific needs and desires of the client rather than a one-size-fits-all label. They also highlight the importance of tailored branding and language that evoke a sense of luxury without explicitly stating it. Whether you see luxury as opulence or as convenience and ease, this episode gives an interesting perspective on the most overused word in the industry!

Today we will cover:
(01:00) Defining luxury travel; convenience vs opulence
(05:30) The controversy of luxury travel advisors
(12:30) Personalizing luxury; examples of luxury brands and experiences
(20:00) Niching down; understanding client perceptions of luxury
(29:05) Speaking the language of luxury; branding tips
(36:45) Bloopers and behind the scenes

Listen to Episode 63: How To Speak The Language Of Luxury with Amber Frankhuizen

THE SIGNATURE BRAND
A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients.

WORKFLOW SHOP
Premium workflow templates for ambitious travel advisors.
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TIQUEHQ.COM
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43 min
August 20, 202489. Tailoring Your Sales Pitch To Each Client
In a world where consumer habits are rapidly evolving and over-saturation of sales pitches is the norm, one-size-fits-all sales approaches no longer cut it. Just like no two people are the same, successful sales strategies must embrace personalization to resonate with clients. In this episode, Robin and Jennifer discuss how you can use emotional intelligence to customize your sales pitch for each potential client, increasing your chances of a positive outcome. They stress the importance of understanding each client's unique needs and interests, using active listening and client research to build trust and offer tailored solutions. The episode also includes advice on how to manage objections, maintain communication integrity, and follow up effectively to secure bookings.

Today we will cover:
(01:10) Why personalization matters; the future of consumerism
(06:30) Understanding your ideal client
(09:50) The power of solving, not selling
(15:20) Researching client needs through social media and inquiry forms
(20:10) Niching down in products that your target audience is interested in
(21:50) Utilizing active listening while on the sales call
(25:25) How to handle client objections
(28:15) Adapting communication styles
(34:05) Tailoring your sales approach when needed
(43:40) The importance of following up

THE SIGNATURE BRAND
A brand suite built on strategy to ensure that your visual identity is cohesive, professional, and attracting your dream clients.

THE LEGAL PAIGE
Use code TIQUE10 for 10% all purchases
_____

JOIN OUR NICHE COMMUNITY: tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com
48 min

About TIQUE Talks: The Business Podcast for Travel Advisors

From the publisher's feed

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.