TIQUE Talks: The Business Podcast for Travel Advisors

By Robin Bradley and Jennifer JacobSociety & Culture Business Entrepreneurship Places & Travel Marketing

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TIQUE Talks: The Business Podcast for Travel Advisors episodes

December 24, 2024107. How To Create Notoriety With A Distinctive Brand with Ryan Corrigan
What if the key to standing out was as simple as being true to yourself? Ryan Corrigan of Corrigan Co. Luxury Travel Outfitters joins this episode to discuss how being true to yourself and your branding helps build long-term success. Ryan talks about maintaining cohesion across brand touchpoints, the psychological aspect of pricing and perceived value, and the impact of personalized client experiences and creative gifting. She also dives into the benefits of in-person networking over digital marketing, the evolution of her business model, and how she ensures her brand consistently reflects her values and signature dark, moody aesthetics. If you're looking to refine your brand identity and elevate your client experience, this episode is for you!

About Ryan Corrigan:
After spending time growing up as an expat in London & Milan, Ryan attended Purdue University where she graduated in 2010 with BS and AS degrees in Veterinary Technology and pursued a fulfilling career in equine nursing for 10 years. After completing an advanced certificate in Travel & Tourism Industry Essentials from NYU's Tisch School of Hospitality she decided to retire from veterinary medicine and follow a different lifelong passion, that of travel. She now loves designing trips that are immersive, exclusive and totally custom to the client. When she is not planning your trips you can find her enjoying wine, training for triathlon and out on the golf course.

corriganluxurytravel.com
instagram.com/corriganluxurytravel

Today we will cover:
(04:05) Ryan's journey from veterinary medicine to travel
(13:25) Creating a distinctive brand identity
(18:15) Ryan’s gifting strategy; how client gifting builds brand loyalty
(22:40) In-person networking; showing up where your ideal client is
(27:40) Adjusting your business model for success
(34:40) Marketing strategies for attracting ultra-luxury clients
(41:30) Understanding client preferences
(51:00) Strategies for staying consistent in brand identity

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56 min
December 17, 2024106. How To Make Yourself Invaluable As A Destination Wedding Specialist with Ashley Morris
Dive into one of the most exciting and lucrative niches for travel advisors - destination weddings and group travel! Ashley Morris, founder of Alpaca Your Bags Travel, shares her journey of becoming a top destination wedding planner. From setting client expectations and handling budgets to marketing yourself as an expert, Ashley covers it all. Learn the benefits of having a repeatable workflow, partnering with the right vendors, and establishing boundaries to create a sustainable business. Ashley also discusses her role with Destination Wedding University, where she provides educational resources for aspiring destination wedding advisors. If you’re looking to make destination weddings a profitable part of your business, this episode is full of strategies and tips to help you get there!

About Ashley Morris:
Ashley is the owner of award-winning Alpaca Your Bags Travel and is currently based in Kansas City, MO. She came to the travel industry after spending 15 years in media and advertising, working with clients like Target, Kohl’s, Verizon and Spotify. She started Alpaca after a less-than-ideal experience planning her own destination wedding. After being frustrated with the planning process, she went to travel agent school and started her agency in 2015. Ashley built Alpaca into a million-dollar agency in under two years, all while still working at her advertising job AND commuting from KC to NYC twice a month. This is a woman who knows something about time management and working smarter, not harder!

After having her own destination wedding, Ashley wanted to bring that joy and fun to others. She is a graduate of Will’s first ever Destination Wedding University class, way back in 2018. Ashley and her husband, Matt, are fur parents to 2 dogs (chihuahua Ellie and beagle Jack) and 2 cats (Mork & Mindy). They are avid explorers and try to explore the world as much as possible, whether it’s an African safari or towing their Airstream camper.

alpacayourbags.com
jointheplaybook.com

Today we will cover:
(04:30) Ashley’s background and journey into travel
(09:10) Destination Wedding University
(12:15) Selecting a specialization; creating efficiency and profitability
(16:55) The role of a destination wedding travel advisor
(25:35) Can new advisors specialize in destination weddings?
(40:15) Managing guest expectations and challenges
(43:45) Handling price matching and contracts
(46:15) Building strong tour operator partnerships
(49:05) Establishing boundaries; using automation for repetitive tasks
(58:45) Ashley’s marketing efforts; creating a referral program

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1 hr 15 min
December 10, 2024105. How Automation And Workflows Are Evolving With TravelJoy with Dayo Esho
Dayo Esho, Co-Founder of TravelJoy, discusses how automation and workflows are transforming the way travel advisors serve their clients. He shares the story of his entrepreneurial journey and the development of TravelJoy, a platform designed to help advisors save time, improve efficiency, and enhance client experiences. The conversation highlights the importance of building strong client relationships, working smarter - not harder, and leveraging technology to stay ahead. Dayo also addresses the role of AI in the travel industry, the significance of security in handling client data, and the exciting new features TravelJoy is rolling out, including group itinerary automation and enhanced proposals. If you're looking for ways to streamline your workflow and grow your business, this episode is a must-listen!

About Dayo Esho:
Dayo is the Co-Founder and CEO of TravelJoy, the all-in-one platform for travel advisors. His early experience in the industry came from growing up supporting his mom's travel agency, where he saw first-hand the many challenges faced by travel advisors. Inspired to bring the joy back into travel planning, he and the TravelJoy team have now built modern, digital tools to help advisors streamline their workflow and grow their business. (He’s also slightly obsessed with basketball.)

traveljoy.com

Today we will cover:
(02:40) Dayo's background and inspiration for becoming an entrepreneur
(04:30) The birth and evolution of TravelJoy
(15:40) Adapting to industry changes; AI and trends in technology
(26:10) The TravelJoy team
(28:15) How workflows and automation protect businesses
(33:15) Leveraging templates for client communication
(37:30) How technology is enabling stronger client relationships
(44:00) TravelJoy’s backend security features
(48:45) Exciting updates and future plans for TravelJoy

CLIENT COMMUNICATION TEMPLATES

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55 min
December 03, 2024104. A Glimpse Into Our Year End Business Audit
As the year winds down, it’s time to reflect, refocus, and realign your business and life goals for the year ahead. In this episode, Robin and Jennifer dive into their annual end-of-year business audit, sharing strategies for conducting a successful review. They break down key areas like financial performance, client experiences, marketing strategies, and team dynamics. Plus, they share personal thoughts on life auditing and the importance of work-life balance and intentional living. If you've ever wondered how the duo keeps things running smoothly while also planning for future growth, this episode is for you. Get a behind-the-scenes look at their 2024 wins, challenges, and plans for the upcoming year!

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Today we will cover:
(01:00) Tique’s real-time business audit
(05:25) Streamlining processes for better efficiency
(12:40) Financial performance and profitability
(17:20) Marketing strategies; paid ads and organic marketing
(24:10) Team dynamics and internal operations
(27:35) Creating a EOY business audit spreadsheet
(29:00) Identifying trends; addressing roadblocks
(32:50) Setting personal and business goals; what is your legacy?
(37:40) Breaking down goals into actionable steps
(41:15) Tracking progress and celebrating milestones

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52 min
November 26, 2024103. How To Attract (Only) A Luxury Client with Julie Ann Hargett
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Julie Ann Hargett of H Luxury Travel is a true expert in crafting bespoke, high-end travel experiences. She joins this conversation to share the secrets behind her success in attracting and exclusively working with a luxury clientele. From her unconventional start in the travel industry to her focus on relationship-building, she breaks down how offering unique services and maintaining clear boundaries have helped her thrive in the luxury market. Tune in as Julie Ann dives into the power of referrals, the importance of brand authenticity, and the systems she uses for seamless client management. This episode is a must-listen for advisors looking to refine their niche and elevate their business!

About Julie Ann Hargett:
Julie Ann founded H Luxury Travel drawing on her extensive experience as a travel advisor and fueled by her passion for exploring the world with her family. Traveling with her sons and husband has not only been a source of joy but has also inspired her to share this joy with other families. Each journey has deepened her love for the adventures and memories that come from experiencing new places together. At H Luxury Travel, Julie Ann’s aim is to elevate those moments for her clients, crafting impeccable, remarkable experiences for every journey they embark on. Whether it's a quiet getaway or an adventurous excursion, her goal is to ensure that every trip is laden with unforgettable memories, tailored perfectly to your dreams and desires.

hluxurytravel.com

Today we will cover:
(05:20) Defining luxury in travel
(09:00) Setting clear client expectations
(12:20) H Luxury Travel’s client management process
(22:30) Effective use of systems and processes
(26:00) Unique and innovative marketing strategies
(32:05) Building relationships on Instagram; brand collaborations
(41:00) Marketing strategies for luxury travel
(42:10) The importance of consistent branding
(49:05) Client gifting and showing appreciation

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56 min
November 19, 2024102. How To Create A Unique Social Media Identity with Julia Asselin
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Julia Asselin from The Itinerary Girls shares her expertise on creating a social media brand identity that stands out in a crowded industry. Julia breaks down the essentials of creating a unique visual style, developing an authentic voice, and telling compelling stories that captivate your audience. Learn how to master Instagram with her insights on designing a cohesive and inviting grid layout, posting relevant content, and maintaining consistent engagement with your followers. Julia also emphasizes the need for authenticity, consistent branding, and the strategic use of calls-to-action (CTAs) to turn followers into clients. Whether you're starting out or looking to refine your social media presence, this episode is packed with tips to help you create an authentic, engaging brand that reflects your niche and style!

About Julia Asselin:
Julia Asselin is the Co-founder of The Itinerary Girls. She was born and raised on the East Coast in Pennsylvania, but currently lives in Los Angeles, CA. On weekends you'll find her doing something outside (total beach bum) or trying a new restaurant (no shortage of those in LA). She also loves working out, spending time with friends, and of course…traveling. Fun fact: Her first job was at an ice cream shop, which left her with an ice cream addiction. Flavor of choice: Cookies & Cream!

theitinerarygirls.com

Today we will cover:
(05:10) The Itinerary Girls; crafting a cohesive Instagram presence
(12:00) Balancing authenticity and strategy
(15:50) Educating vs selling; speaking to luxury clients
(22:00) Remaining consistent with weekly content
(24:30) Looking to others for inspiration
(31:45) Tools for social media success
(34:30) Tracking metrics that matter
(36:40) Creating shareable content
(41:30) How to convert followers into clients
(56:10) Using storytelling to create an engaged audience

DEFINING YOUR DREAM CLIENT GUIDE - The ultimate workbook designed to help travel advisors define, attract, and convert more of your dream clients!

NICHE - Join an interactive membership for travel advisors wanting the community, education, & support to grow their business.

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1 hr 1 min
November 12, 2024101. When And How To Piece An FIT Together On Your Own with Beth Pelleteri
Beth Pelleteri from Rhode to Travel joins Jennifer to share her expert advice on building customized itineraries without the need for Destination Management Companies (DMCs) or wholesalers. Together, they discuss the benefits of direct booking methods, when to consider partnering with a DMC, and best practices for handling last-minute requests and remote destinations. The conversation also dives into managing client expectations, understanding cost considerations, and the importance of having a solid workflow. Whether you're new to planning FIT travel or looking to enhance your skills, this episode is packed with insights to help you confidently design bespoke travel experiences!

About Beth Pelleteri:
Beth has been an advisor for over 13 years. She started as a retail advisor for a large brick + mortar company, and finally took the leap to open her own agency in 2020! Her focus is on couples, unique FIT vacations with lots of food + local experiences. Beth has spent her entire career traveling all over the world. COUNTLESS FAM trips, personal vacations, conferences, and more. She is currently a part of the Upannaway team with Departure Lounge, and has surrounded herself with the smartest, savviest, coolest advisors on the planet.

rhodetotravel.com

Today we will cover:
(01:15) Beth's background and experience as a travel advisor
(05:10) When to use a DMC or wholesaler
(10:50) Planning travel in familiar destinations
(16:55) The role of DMCs in complex itineraries
(25:30) Gaining experience and learning from mistakes
(28:15) Quick turnaround and last-minute planning
(31:00) Balancing commissions and client satisfaction
(38:35) Leveraging workflows for efficiency
(45:45) Collaborating with concierges and suppliers
(53:50) Common mistakes and lessons learned

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The Legal Paige - Travel Advisor Contract
Use code TIQUE10 for 10% off!
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1 hr 3 min
November 05, 2024100. TIQUE Tells All: Answers To Your Burning Questions
In this special 100th episode of Tique Talks, Robin and Jennifer celebrate the podcast’s incredible journey - over 200,000 downloads and a thriving community! They reflect on the lessons learned along the way and answer questions from listeners, covering topics like common mistakes new travel advisors should avoid, the importance of defining your ideal client and managing expenses strategically, and setting boundaries for sustainable business growth. They also discuss the pros and cons of using a personal vs. business Instagram account, the benefits of building strong supplier relationships, and MUCH more! This milestone episode is packed with advice and inspiration - perfect for advisors looking to refine their strategies and scale their travel business.

Thank you for being on this journey and here’s to 100 more episodes!

Today we will cover:
(02:25) 5 mistakes to avoid as a new travel advisor
(11:30) The most important advice for new advisors
(15:10) Personal vs. business Instagram account
(20:40) Instagram strategies; creating a personal brand
(24:30) Charging fees for returning clients
(28:30) Brand audits; Turning to others for feedback
(33:00) Making travel your full-time job; finding a bookkeeper or accountant
(38:15) Top 3 ways to increase client inquiries
(44:15) Biggest mistakes and overcoming them
(53:50) The importance of niching down

Listen to Episode 41: What We'd Do Today If We Started Our Travel Business Over (Part 1)

Listen to Episode 99: Creating Invoices That Protect Your Business

NICHE - Join an interactive membership for travel advisors wanting the community, education, & support to grow their business.

NOVO - The ultimate online banking system perfect for travel advisors on the go.
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59 min
October 29, 202499. Creating Invoices That Protect Your Business
Dive into a topic that might not sound overly exciting but is essential for protecting your business – client invoicing. Jennifer and Robin discuss topics such as charging planning fees, setting limits on proposal revisions, and making sure your services are super clear so clients know exactly what they’re paying for. They also share tips on managing supplier invoices (because nobody likes those surprise mistakes) and why getting digital signatures for changes is a total lifesaver. And of course, they get into the nitty-gritty: clear terms and conditions, disclaimers for extra costs, and all the documentation you need to cover your bases. Bottom line? Client invoices aren't just about getting paid – they’re about saving yourself stress and keeping your business running smoothly. Hit play to learn more!

Get the Sample Client Welcome Guide & Service Suite!

The Legal Paige - Travel Advisor Contract
Use code TIQUE10 for 10% off!

Shop the Client Communication Templates!

Today we will cover:
(01:20) Clearly defining your service levels
(05:55) Itemizing fees; tracking your time
(13:10) Supplier invoices and safeguards
(16:15) Building detailed invoice templates
(18:20) Including terms and conditions in invoices
(21:55) Humanizing your business practices
(24:20) Managing client expectations
(26:05) Supplier terms and conditions
(29:10) Handling changes and cancellations
(33:10) Legal considerations and client agreements
(39:30) Common invoicing mistakes to avoid

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48 min
October 22, 202498. What I Wished I Had Known About Email Marketing with Kaytee Fisher
When you stay top of inbox, you stay top of mind. Kaytee Fisher of Moxie and Fourth is back to share her knowledge on all things email marketing. Learn about the importance of audience engagement, staying 'top of inbox,' and the synergy between email marketing and social media. Dive into advanced techniques like audience segmentation, creating effective nurture sequences, and balancing promotional emails with engaging content. Kaytee also reveals her top resources and services, including mini-training sessions, custom solutions, and an upcoming guided program. Tune in for ample advice perfect for both beginners and seasoned advisors looking to elevate their email strategies!

Connect with Kaytee Fisher:
moxieandfourth.com
Sign up for Flodesk
Check out Interact

Today we will cover:
(01:25) Kaytee’s journey from nurse to business owner
(07:05) The mindset behind successful email marketing
(08:30) Maintaining consistency and building trust
(16:10) Audience segmentation and personalization
(21:00) Examples of effective email campaigns; lead generation
(26:25) Infusing your personality into emails
(30:30) Cleaning up your email list; strategies for improving email open rates
(36:10) Understanding and implementing nurture sequences
(46:30) 4 tips for effective email marketing
(49:19) The DIY and The List Launch Essentials

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THE LEGAL PAIGE
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53 min

About TIQUE Talks: The Business Podcast for Travel Advisors

From the publisher's feed

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.