Did you know 44% of Gen Z men think we've done enough for women's rights? Or that 45% believe we're now discriminating against men? And brace yourself – 47% feel masculinity is under attack.

In this episode of To Be A Boy, we dive deep into the psyche of Generation Z – those enigmatic beings aged 13 to 28 who have one foot in the real world and the other firmly planted in TikTok. We unravel the insights from Channel 4's latest report, Gen Z: Trends, Trust and Truth, and explore some eyebrow-raising statistics.

Join us as we welcome James, the audience planner extraordinaire with 12 years at Channel 4, and Konrad, the co-founder of Craft, the award-winning strategic insight agency. Together, we'll tackle the economic instability haunting this generation, their delayed milestones, and the strange blend of their digital and real lives. Spoiler alert: it's a bit of a mess.

Our conversation will touch on how media and the economy shape young boys' political views and mental health, their aspirations, and how they perceive gender roles and masculinity. And, of course, we'll ponder the age-old question: Is it harder now to be young, or are we just nostalgic for the days when dial-up internet was the peak of excitement?

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