Let’s talk about the great debate inside marketing and sales- to niche, or not to niche? 

In this episode of ill communication, we'll weigh the pros and cons of niching in your business. We'll also talk about how niching affects and influences your marketing and sales. And I'll give you some questions to ask yourself if you want to define or refine your niche a little. 

Topics covered in this episode include:

• Why we should try viewing our businesses through the same lens as ecologists
• Why exactly niching down is a fantastic way to increase your visibility
• Ways that niching down can help you elevate your business and your profit
• Questions to ask yourself if you want to define or refine your niche

Is it time to refine or define your niche? Listen to this episode for questions that will help you choose your niche!

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Show notes are always available at https://www.kimkiel.com/podcast!!

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