Host Laurie Laizure and co-host Nile Johnson discuss social media and digital marketing for interior designers with expert Emanuela Schneider. They address the challenges designers encounter in marketing, effective strategies for content creation, and the necessity of adapting to changes like the rise of ChatGPT over traditional search engines. Emanuela shares practical tips for crafting engaging social media content, including behind-the-scenes insights, authentic branding, and effective community engagement. They also explore how designers can optimize platforms such as Pinterest, Instagram, and LinkedIn, and provide practical advice on managing client expectations and evaluating the value of awards and professional associations.

Designer and entrepreneur Scott Meacham Wood joins Laurie Laizure and Nile Johnson to talk about his new Somerset House collection of wallpaper and textiles. From his Ralph Lauren days to launching his line, Scott shares how storytelling, texture, and visual emotion guide his design philosophy. He reflects on his early blogging experiences, the importance of community, and the delicate balance between art and commerce. The episode delves into his collaborative process, his love of photo shoots, and how he thoughtfully blends vintage inspiration with modern execution. It’s a compelling look into the mind of a designer who knows how to make florals fierce and business beautiful.

Laurie Laizure and Nile Johnson talk with Laura Thornton, a seasoned interior designer who transitioned from a potential law career into design, influenced by her family’s construction background. Laura emphasizes the challenges and strategies of staying profitable during uncertain economic times, focusing on financial acumen, thoughtful outsourcing, and clear client communication. She also provides insights from her Profit Academy, highlighting the importance of tracking numbers, avoiding being price-shopped, and building sustainable profits. Laura addresses marketing and branding, discusses the real impact of media exposure, and advises on managing burnout through effective delegation and prioritization.

Laurie Laizure interviews architect and Mattoboard founder Guy Ailion, who discusses how digital sampling can solve interior designers’ biggest headaches: outdated libraries, sample waste, and slow sourcing. Mattoboard lets designers create realistic 3D material boards that replicate the tactile studio experience, without the waste. They talk about the platform’s upcoming collaboration features, virtual sampling’s environmental impact, and how AI can assist (not replace) human creativity. Guy envisions a future where designers “visualize to draft,” turning creative ideas into presentations faster than ever.

Laurie Laizure sits down with designer Kevin Twitty to discuss his journey from math major to an interior design professional. They explore essential business strategies for designers, including mastering SEO, networking within the Interior Design Community, and building resilience when entering new markets. Kevin shares how authenticity, community support, and adaptability have been key to his success. Designers will leave this episode inspired to rethink their marketing strategies, nurture their professional networks, and build stronger businesses.

Welcome to this episode of ‘To the Trade’ hosted by Laurie Laizure and Nile Johnson. We’re thrilled to have Meredith Huck joining us today. Meredith shares her journey from corporate software sales to founding her interior design business, House of Huck. We discuss her experiences, challenges, and successes in building a design business that balances livable luxury with coastal casual elegance. Meredith elaborates on the freedom and personal growth of being self-employed, the importance of communication with clients and contractors, and her upcoming renovation projects. She also offers valuable business insights and heartfelt stories, including having an ice cream flavor named after her! Please tune in to be inspired by Meredith’s passion for design and dedication to truly making her clients’ homes special. Don’t miss her tips on starting and running a successful design business.

Join Laurie Laizure from To The Trade as she interviews Heather McManus from the Designers Collective. Heather shares her journey into the design industry, from her early struggles with learning disabilities to her education at Pratt and her first job in a workroom. She discusses her professional growth, her experience with high-end design, and the challenges she faced, including getting priced out by the internet. Heather explains the concept of the Designers Collective, a community focused on leveraging collective buying power and maintaining trust and professionalism among members. Watch to learn about the importance of education, networking, and community support in the ever-evolving design industry.

Join Laurie Laizure and Nile Johnson from ‘To The Trade’ as they interview Katie Decker-Erickson, a skilled designer, coach, and MBA graduate. Katie recounts her transition from leading a multimillion-dollar design firm to helping fellow designers realize their aspirations. The conversation explores various topics, including the necessity of distinguishing personal identity from business, strategic planning, financial oversight, marketing tactics, and the essential role of community engagement. The episode also addresses best practices for naming a design firm and fostering a strong company culture. If you’re eager to elevate your design business and step into a successful CEO role, this episode is filled with valuable insights and actionable advice.

In this episode of ‘To the Trade’, Laurie Laizure and Nile Johnson reconnect after months apart, sharing experiences from Italy, especially the Mercanteinfiera and Modern Art Fair. They discuss the event’s significance for designers and insights from industry experts. They highlight Cheminne Taylor-Smith role in organizing impactful events and the importance of networking among designers. Laurie and Nile provide tips for navigating High Point Market, improving relationships with trade brands, and creating quality designs. The episode concludes with plans for future events and community engagement to enhance collaboration and growth in the design industry.

Join Laurie Laizure and Nile Johnson from To The Trade as they chat with renowned Canadian designer Jean Stephane Beauchamp. In this insightful episode, Jean shares his journey from studying fine arts and psychology to establishing his design firm over 25 years ago. Discover his design philosophy centered on enhancing the quality of life through beautiful and functional spaces, and learn about his views on trends, timeless design, and the impact of interior design on well-being. Jean also discusses the influence of travel on his work, the importance of authenticity in social media, and the recent challenges faced by Canadian designers amidst political tensions. This episode is a must-watch for anyone passionate about interior design and looking to deepen their understanding of the industry's evolving landscape.