Today in Digital Marketing

By Tod Maffin

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday

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FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

Today in Digital Marketing episodes:

December 04, 2019How to Rent Your Pixel for Fun and Profit
Now, you can syphon pixel data from brands in your market space

Facebook ratchets up its ad enforcement

Twitter widens availability of brand lift surveys

Reddit’s on fire, in all the right ways

And the tactic SEO pros say is most effective is why your email box is full of whiney emails
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://techcrunch.com/2019/12/04/reddits-monthly-active-user-base-grew-30-to-reach-430m-in-2019/

https://techcrunch.com/2019/12/03/google-photos-adds-a-chat-feature-to-its-app/amp/?utm_content=buffer45a47&utm_medium=social&utm_source=twitter&utm_campaign=buffer&__twitter_impression=true

https://www.marketingprofs.com/charts/2019/42143/the-most-effective-link-building-strategies-according-to-seo-experts

https://www.semrush.com/blog/link-building-strategies-professionals-choose/

https://www.socialmediatoday.com/news/google-releases-listing-of-top-ten-gif-trends-of-2019/568374/

https://www.socialmediatoday.com/news/twitter-expands-access-to-brand-survey-tools-to-help-brands-understand-ad-e/568368/

https://www.socialmediatoday.com/news/facebook-adds-new-measures-to-enforce-targeting-restrictions-on-potentially/568367/
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9min
December 03, 2019Wait, what?! Michael Bloomberg owns TicToc?!
Instagram’s likes are back — and Instagram’s not going to like that

MORE global brands put digital marketers in the C-suite

Some clever custom audiences you should be EXCLUDING from your next campaign

And surprise — Michael Bloomberg owns Tic-Toc?!
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://chrome.google.com/webstore/detail/the-return-of-the-likes/djfggogjickolkmoijohpgmojangelni

https://www.prnewswire.com/news-releases/listenfirst-launches-cross-platform-branded-content-analysis-suite-300968223.html

https://marketingland.com/podcorn-launches-self-serve-podcast-advertising-platform-272081

https://business.twitter.com/content/dam/business-twitter/resources/marketing-calendar-2020/US-CAN-Twitter-marketing-calendar-2020.pdf

https://www.autonews.com/Assets/pdf/MillenialsWhitePaper_Final.pdf

https://downloads.ctfassets.net/inb32lme5009/45YeutyxZLA4JwIJdkG0ch/f7efa9a4ef15b4b0b3036198420ddb76/Final_AutoVerticalPlaybook_112219_Spreads.pdf

https://marketingland.com/5-audiences-you-should-exclude-from-your-ppc-campaigns-272061

https://www.socialmediatoday.com/news/pinterest-outlines-rising-pin-trends-in-latest-report-infographic-4/568274/
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8min
December 02, 2019How Robots That Call You 'Assface' Are The Future of Digital Marketing
NOW do you believe mobile is important?!

How Google’s zero-click strategy is affecting your brand

Who’s on Snapchat? Boomers, that’s who!

And that top performing influencer isn’t what you think she is.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://www.pcgamer.com/does-fallout-4s-codsworth-know-your-name-check-this-list/

https://www.marketingdive.com/news/t-mobile-boosts-customer-acquisitions-400-with-personalized-videos/568222/

https://www.retaildive.com/news/the-winners-and-losers-of-black-friday-2019/568214/

https://www.theverge.com/2019/11/27/20985721/google-photos-tagging-manual-people-face-pictures

https://www.jonloomer.com/2019/12/01/facebook-ads-automatic-translation

https://hootsuite.com/whats-new

https://wersm.com/report-virtual-influencers-get-nearly-3-times-better-engagement-rate-than-real-influencers/
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10min
November 28, 2019Thanks for nothing, Facebook.
Facebook crashes. Big time.

TikTok under fire

Social ad buying is bigger than analysts expected

And Twitter backs down
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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5min
November 26, 2019How the Instagram Explore Algorithm Works
Some new numbers on the market penetration of both TikTok and Snapchat

A dive into the algorithm of Instagram’s Explore tab

Pinterest ecommerce — better late than never

Those Twitter account names you’re squatting so people don’t do anything stupid with them MAY be expiring soon.

And today is pretty much your last day to get your Black Friday ads approved by Facebook
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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Privacy & Opt-Out: https://redcircle.com/privacy
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9min
November 25, 2019"Yeah, uh, about those conversions we said you had...." 🤥
TikTok goes after Instagram’s e-commerce features

Turns out advertising Reddit may not be such a bad idea after all

Why the SEO tactics you’re using may cause your links to get banned

And Google says “Ooops — you may not have had as many sales as we told you you had.”
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://wersm.com/tiktok-starts-testing-shopping-cart-social-commerce-feature/
https://www.searchenginejournal.com/google-ads-to-provide-more-data-on-the-performance-of-smart-bidding/337065/#close
https://www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/
https://www.seroundtable.com/google-ads-fixes-overreported-conversion-bug-28583.html
https://www.agorapulse.com/social-media-lab/reddit-ads-facebook/
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7min
November 22, 2019YouTube is the new Edgelord!!!!!!
YouTube is the new edgelord

Twitter finally fixes their authentication quagmire

It’s been a bad week for SOMEBODY at Google

And some Black Friday advice — whether you’re in e-commerce or not
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Sources:
https://www.theverge.com/2019/11/22/20977436/twitter-2fa-phone-number-authentication-app-security-key

https://www.socialmediatoday.com/news/youtubes-ceo-provides-an-update-on-monetization-tools-copystrikes-and-con/567860/

https://www.mediapost.com/publications/article/343664/

https://www.seroundtable.com/google-max-image-preview-none-bug-28575.html

http://www.StoreBar.app
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6min
November 21, 2019Only Pay for Your Ad When Someone Visits Your Store
A new pricing model comes out — paying per physical store visit

Facebook now has a bug status page for Ads Manager. And the page… has a bug.

A NIFTY script that’ll keep your Shopify inventory in line with your product ads

TripAdvisor is the latest to launch their own ad platform

And Google fixes recipes. Thank God.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
Script code mentioned in today’s episode: https://marketingland.com/pause-out-of-stock-products-with-this-google-ads-script-271580
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10min
November 20, 2019Have You Been Calculating ROAS Wrong?
Some potentially good news about social ad prices heading into Black Friday

A brilliant way to keep bad customers out of your targeting groups

Is improper attribution the single biggest issue for our industry right now?

And an excerpt from the Ecommerce Influence podcast about calculating ROAS — the RIGHT way.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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Privacy & Opt-Out: https://redcircle.com/privacy
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10min
November 19, 2019Facebook Scares the Crap Out of Social Media Managers
One huge brand removes tracking pixels entirely from their site

Why you shouldn’t trust Facebook’s suggested post times

Snapchat now allows much longer video ads

And learn from the big mistake we made at MY agency this morning
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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Send in a voice message: https://anchor.fm/todayindigital/message

Privacy & Opt-Out: https://redcircle.com/privacy
...more
11min

FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

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