Today in Digital Marketing

By Tod Maffin

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday

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FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

Today in Digital Marketing episodes:

November 18, 2019Are All Your FB/IG Stories About to Be Cropped?
Google tries its hand at social media again, if only barely

Facebook’s change to vertical videos will impact a LOT of marketers

Is TikTok about to change its name?

A warning for those of you using Facebook’s dynamic ads
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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4min
November 15, 2019New Groupings, New Placements, and New Ads Platform
Twitter changes its mind on blocking cause-related ads

A nice update to Creator Studio for agencies or multiple-location brands

A new placement looks like it’s coming to Facebook ad

And a roundup of this week’s changes to the Facebook Ads manager
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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7min
November 14, 2019Facebook knows best. I SAID, FACEBOOK KNOWS BEST!!
Facebook might be removing your ads’ link descriptions

Yes, your Return on Ad Spend metric is down. Everyone’s is.

Adobe rolls out a real-time and cross-channel data platform

It’s beginning to look a lot like I should be an Instagram influencer
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email [email protected]
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Privacy & Opt-Out: https://redcircle.com/privacy
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8min
November 13, 2019Which Video Format Performs Best — Square? Vertical? Wide? We have the answer.
YouTube wants to know how kid-friendly you are

Which video formats perform best on Facebook? We have the answer

A nice new feature from LinkedIn if your brand uses any kind of CRM

And a cool little tool that will get you a transcript from online videos — for FREE
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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Send in a voice message: https://anchor.fm/todayindigital/message

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7min
November 12, 2019Facebook Pulls One of the Best Ad Formats Around 😡
Facebook’s ads manager crashes

Instagram is positioning itself against TikTok

Google will narc on your brand’s web site

And Facebook pulls one of the best ad formats in existence, because of course they did
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Some sources:
https://www.theverge.com/2019/11/12/20960916/instagram-facebook-tiktok-clone-tool-scenes-clips-jane-wong?utm_content=buffer5010b&utm_medium=social&utm_source=twitter&utm_campaign=buffer

https://thenextweb.com/apple/2017/10/26/iphone-camera-permissions-google-ios/

https://techcrunch.com/2019/11/12/instagram-reels/

https://blog.chromium.org/2019/11/moving-towards-faster-web.html

https://techcrunch.com/2019/11/12/wordpress-com-sites-can-now-accept-subscriptions-with-new-recurring-payments-feature/?utm_content=buffer620b2&utm_medium=social&utm_source=twitter&utm_campaign=buffer

https://searchengineland.com/google-expands-local-campaigns-inventory-bopis-offers-for-shopping-campaigns-324912?utm_source=twitter&utm_campaign=socialflow&utm_medium=social

https://mashable.com/article/youtube-new-terms-of-service-no-longer-commercially-viable/?utm_content=buffer4bd65&utm_medium=social&utm_source=twitter&utm_campaign=buffer
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10min
November 07, 2019A New Way to Spy on Your Competitors' Ad Targeting
Catalog ads in What’sApp

Facebook’s new campaign recommendations aren’t really helpful at all

A new way to see the targeting your competitors are using

And your annual reminder to NOT screw up November 11th
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Some sources:
https://support.google.com/google-ads/answer/9612141

https://marketingland.com/whatsapp-rolls-out-smb-product-catalogs-to-support-local-discovery-and-commerce-270824?utm_source=twitter&utm_medium=social&utm_campaign=socialflow

https://www.socialmediatoday.com/news/facebook-expands-access-to-brand-collabs-manager-adds-new-insights-to-crea/566765/?utm_content=buffer517d9&utm_medium=social&utm_source=twitter&utm_campaign=buffer

https://www.facebook.com/fmp/agencies/tools?selected_tool=RECOMMENDATIONS

https://www.facebook.com/fmp/agencies/planning-buying-decks
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8min
November 06, 2019Play Stupid Games, Win Stupid Prizes
Ad Recall lift studies — now, without a huge budget. But there’s a catch.

YouTube launches Shopping ads just in time for the holiday season

Ads in Google Images are now a thing, because of course they are

The stupid marketing blunder of the day is by an Instagram influencer… you know you love to hear about those, you horrible person you
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Sources:
https://www.androidpolice.com/2019/10/30/google-pulls-ads-from-podcast-addict-app-because-adult-podcasts-exist/

https://brobible.com/culture/article/instagram-model-destroy-statue-more-folllowers/

https://www.marketingdive.com/news/shopping-ads-land-on-youtube-reflecting-videos-role-for-consumers/566715

https://www.seroundtable.com/google-search-console-speed-reports-api-28489.html

https://www.socialmediatoday.com/news/snapchat-releases-latest-update-of-trending-topics-on-the-platform-infogra-16/566671/

https://www.socialmediatoday.com/news/pinterest-outlines-rising-pin-trends-in-latest-report-infographic-3/566667/
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7min
November 05, 2019Oh, You're Gonna Get CBO, Buster!
Instagram is locking brands out of their accounts. Again.

Facebook plans to limit how many ads you can run at one time.

Some nice tips on getting more YouTube views using its new Timestamp feature

And why you should get a bit of historical context before you launch a promotion named after an actual massacre.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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Send in a voice message: https://anchor.fm/todayindigital/message

Privacy & Opt-Out: https://redcircle.com/privacy
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9min
November 01, 2019Facebook ad competition is ⬆UP... but costs are ⬇ DOWN?!
More competition for Facebook ads — but ad costs are... DOWN?

Facebook shuffles around its video metrics

Google’s new all-in-one Wordpress console

And how do you REPAIR your Facebook page’s algorithmic performance
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Sources:
https://searchengineland.com/google-launches-site-kit-plugin-for-wordpress-324372?utm_medium=social&utm_source=twitter&utm_campaign=socialflow

https://marketingland.com/facebook-ad-impressions-rise-driven-by-news-feed-instagram-stories-and-feed-ads-270309

https://www.socialmediatoday.com/news/facebook-announces-changes-to-ad-metrics-including-removal-of-10-second-vi/566382/
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6min
October 31, 2019Instagram hates you.
Instagram’s having a temper tantrum — again

Snapchat updates its bid recommendations

VR isn’t catching on as fast as Zuckerberg thought it would

And some nice updates for brands who use Click to Messenger ads
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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Send in a voice message: https://anchor.fm/todayindigital/message

Privacy & Opt-Out: https://redcircle.com/privacy
...more
7min

FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

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