Today in Digital Marketing

By Tod Maffin

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday

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4.6

7777 ratings

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FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

Today in Digital Marketing episodes:

October 30, 2019RIP CMOs
Muted colour palettes are all the rage

TikTok’s ads platform is feeling growing pains

And if your Facebook Return on Ad Spend is down… we may have the answer why.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Sources:
https://marketingland.com/forrester-predictions-for-cmo-role-are-dire-but-there-is-hope-for-current-cmos-270254

https://marketingland.com/tapclicks-acquires-client-reporting-platform-megalytic-270257

https://www.marketingprofs.com/charts/2019/41962/the-2019-holiday-shopping-season-spend-timing-and-channel-trends

https://www.seroundtable.com/nytimes-google-bert-28451.html

https://www.socialmediatoday.com/news/8-new-graphic-design-trends-for-2020-infographic/566095/

https://www.searchenginejournal.com/google-ads-changes-how-placements-data-is-displayed-in-reports-editor/332901/#close

https://digiday.com/marketing/tiktok-popularity-rises-buyers-say-ad-team-needs-grow-keep/?utm_medium=email&utm_campaign=digidaydis&utm_source=daily&DM2=774550&utm_content=191023

https://twitter.com/andrewfoxwell/status/1189198280141524992

https://www.theverge.com/2019/10/30/20939665/snapchat-augmented-reality-drawing-lens-ar-bar?utm_content=bufferd6c3e&utm_medium=social&utm_source=twitter&utm_campaign=buffer
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9min
October 29, 2019What Top-Performing Email Marketers Are Doing (That You're Not)
Facebook moves into the medical space and I am both creeped out AND excited

Etsy goes very low-tech to help drive online holiday sales

What you SHOULD be doing to increase your email campaigns' open rates

And Google's big new update not affecting YOU? You'd better check because your reporting tools may be leading you astray.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
Sources:
https://marketingland.com/shopify-reports-45-revenue-growth-more-than-one-million-merchants-on-the-platform-in-q3-270196

https://www.mediapost.com/publications/article/342604/etsy-offers-hotline-to-humanize-gift-giving.html

https://www.marketingprofs.com/charts/2019/41945/the-email-tactics-used-by-senders-with-high-open-rates

https://www.mobilemarketer.com/news/google-ad-sales-climb-17-to-record-339b-on-automated-bidding-muscle/566014/

https://www.episerver.com/learn/guides/report-survey-reveals-2019-holiday-online-shopping-trends/

https://www.seroundtable.com/google-bert-update-felt-small-but-was-big-28444.html

https://www.searchenginejournal.com/google-highlights-restaurants-that-earned-local-favorite-status/332555/
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9min
October 28, 2019🍆 🍑 = 📵
Keep those comments coming from your users, Or Instagram might have to shun you

When are people most receptive to a call-to-action? A new study has the answer.

And kiss your eggplant and peach emoji. Oh no, don’t kiss them. In fact, don’t to ANYTHING sexual to them.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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Send in a voice message: https://anchor.fm/todayindigital/message

Privacy & Opt-Out: https://redcircle.com/privacy
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5min
October 24, 2019TikTok is Way, Way Bigger Than You Think
Twitter stock crashes today — all because of a bug on their Ads Platform

Google launches a special web series for people just starting out in SEO

Some new features coming to Tweetdeck, if you use that

And Google removes your ability to see who wrote some of your brand’s reviews.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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7min
October 23, 2019Oh, What a Difference 0.1 Stars Makes
A clever YouTube series coming that Gen-X and Boomers may identify with

Even more people are tuning into podcasts. Normal people now. Not just the audio nerds.

Snapchat’s down but not out. All while a new clone of TikTok emerges. God help us all.

And some helpful changes to Mailchimp that will let you segment your audiences easier.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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7min
October 22, 2019Are Instagram Carousel Posts Driving Your Metrics Down?
Do Instagram carousel posts still drive your metrics DOWN? We have some new data.

The AMP format moves to email, and it could usher in higher email engagement rates

Another day, another new ad format from Google.

And is Facebook recommending your competitors ON YOUR BRAND PAGE?
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to discuss what you hear on today's episode, or add this to your Alexa Flash Briefing.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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Send in a voice message: https://anchor.fm/todayindigital/message

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8min
October 21, 2019Is Facebook About to Screw Up Lookalike Audiences?
Is Facebook about to screw up Lookalike Audiences?

A smart new marketing tool for musicians who are on YouTube

What happens when you post TOO MUCH in your brand’s own Facebook Group?

And how to avoid TikTok shadowbans
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to send hate mail about the hip-hop lightening round. 😉
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site

Hip Hop Beat Loop used under license
Audio ID: 45144305

Copyright : Soundbounce
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10min
October 18, 2019Google Ads Finally Fixes Its Huge Reporting Problem
Google finally fixes its attribution window reporting

Facebook rolls out Search ads… but there’s a catch. Actually, there are two catches.

Episode 497 of “The FTC Doesn’t Understand Twitter"

And truly the funniest story I’ve heard all month — that involves Yahoo Groups and the British Telephone Network.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to discuss what you hear on today's episode.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site

Music in today’s show:
   Title: Happy Happy Game Show
   Source: https://www.youtube.com/watch?v=z6nc9IkQfcc
   Music: Kevin MacLeod
   License: CC BY 3.0 (http://goo.gl/BlcHZR)
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8min
October 17, 2019Another One Bytes The Dust
Your Facebook Page’s organic impressions are about to drop

Snapchat is testing Dynamic Ads

A new way to control how your brand’s web site appears in Google.

And another early web site heads off to the great server in the sky.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to discuss what you hear on today's episode.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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Send in a voice message: https://anchor.fm/todayindigital/message

Privacy & Opt-Out: https://redcircle.com/privacy
...more
7min
October 16, 2019Goodbye, Grey Checkmark. We Hardly Knew You.
Kiss your pretty Facebook Verified badge goodbye

YouTube is ending support for third-party pixels — what that means for YOUR campaigns

And TikTok is gunning HARD for Facebook now

Plus a whole lot more. It was a busy day.
The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital
Use the hashtag #TiDM to discuss what you hear on today's episode.
Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.
• Connect with Tod: [email protected] or use this contact form.
• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site
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Send in a voice message: https://anchor.fm/todayindigital/message

Privacy & Opt-Out: https://redcircle.com/privacy
...more
8min

FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

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