In this episode of Take-Away with Sam Oches, Sam talks with Brooks Schaden, cofounder and co-CEO of Tom’s Watch Bar, a sports-bar concept with 13 locations that is capitalizing on the rising demand for more experience entertainment. This brand is out to reinvent the sports-bar category by elevating its food and beverage offering and focusing growth on what Brooks called “gravities of traffic,” notably urban districts with event-oriented foot traffic like arenas, convention centers, and casinos. He joined the podcast to talk about why the old standard for sports bars just doesn’t cut it anymore and how Tom’s Watch Bar is building its own fan club through a fun and distinct experience.  

In this conversation, you’ll find out why:

• You don’t need to reinvent the wheel to launch a successful concept
• Customers want way more than the local sports team on your TVs
• The sports bar customer isn’t who you think it is
• There is big traffic potential in “gravities of traffic”…
• …but those gravities require a totally different playbook on service, marketing, and ops

Have feedback or ideas for Take-Away? Email Sam at [email protected].