This week, I’m continuing the theme of reflecting on the past year and am sharing the marketing techniques that worked in 2020.

Because of the crazy year 2020 has been, we knew that the world of e-commerce was going to look pretty different than in years past. I’m comparing sales from Cyber Monday from past years and highlighting what that means for your business going forward. 

I also discuss what we need to do to make the best of our marketing efforts and what it actually takes to grow your business. I’ll let you in on a secret: your email list matters! And I’m telling you exactly why!

I’m also sharing some goals that I’ll be taking into the new year and what I’m looking forward to in 2021. Be sure to tune in!

Key Takeaways

• Comparing sales from Cyber Monday to previous years (03:30)
• Think about the problem your product is going to solve (08:15)
• What to do when growing your business (12:10)
• Why you need a strong email list (15:00)
• Some goals I’m taking into the new year (18:23)
• Top Takeaways (23:30)

Additional Resources 

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