She didn’t start a brand to go viral. She started it to find herself again. 

At 47, Caroline Baudino thought life had passed her by. Her father was sick, her confidence was gone, and her reflection felt like a stranger’s. But instead of breaking down, she gave herself a simple assignment: Get up. Get dressed. And what began as one woman’s daily act of courage evolved into Shop with Caroline, a brand that now inspires nearly a million women to rediscover their worth and their voice. 

In this episode, Emily and Caroline unpack the blueprint behind her personal brand - the habits, systems, and mindset shifts that turned authenticity into influence, and influence into impact, because every brand begins with a belief…that who you are is worth being seen.

(04:28) - The mirror moment that changed everything