Get our top tips on managing SEO for your company. Whether you manage SEO via an agency or run your own in house programme, we have some top tips to help you with managing your search engine optimisation campaigns. Daniel walks us through the processes required for an SEO programme from the initial technical audit through to translating any audit into actionable steps by your website content and development teams. We also explore themes in your SEO content and how that helps to generate material. We also tackle link building and how to engage with influencers, bloggers and news sites as well as your customer base to help build valuable link collateral. Discover some practical steps to take to link your google search console and Google Analytics to get some valuable SEO insights. Learn how to automate your reporting on SEO from Analytics and how to leverage on the hero hub and hygiene approach to content generation when planning your oh so valuable hyper-linkable content. We also advise you don't neglect your link reports in Google Search console for some valuable insights into what is driving links and impact on your search engine rankings. Can your link building efforts make the world a better place? Listen in and find out why Ciaran thinks they can and should. Useful Tools & Links