Trade Secrets is on the road for a special, three-episode series recorded on the ground at the ASTA Travel Advisor Conference in Dallas. In this episode, part one in the series, hear ASTA CEO Zane Kerby’s take on American Airlines’ decision to change course on its NDC implementation after listening and responding to the travel agency community, as well as why ATSA is making changes to its Verified Travel Advisor (VTA) certification program. Then, hear from two advisors on their own journeys to become VTAs.

This episode is sponsored by the Globus family of brands.

Further resources

From TravelAge West:

• Travel Advisor Conference: ASTA celebrates AA win, pushes VTA certification

From Travel Weekly:

• ASTA says its advocacy factored into American’s NDC reversal
• A victory for travel advisors was cause for celebration at the ASTA conference
• ASTA stiffens certification requirements for Verified Travel Advisor program

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