In this solo episode, Mitch breaks down one of the biggest traps holding trade business owners back trying to be different instead of doing what already works.

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Hear from tradies who’ve done it, and learn what it really takes to grow a successful trade business. https://www.upscalecoaching.com.au/success-stories/

If you’ve ever delayed launching ads, hiring staff, building a website, setting prices, or making decisions because you felt it needed to be better, more original, or more unique than everyone else, this episode is for you.

Mitch shares real examples from his own journey across 17 businesses, including mistakes made trying to reinvent the wheel in marketing, sales, systems, and operations. He explains why copying proven models in business is not a weakness, but often the fastest path to results especially in the early stages.

This episode covers why successful trade and construction businesses stick to simple, proven systems, how ego and perfectionism quietly kill momentum, and why being good and consistent beats trying to be new and exciting every time.

If you’re a plumber, electrician, builder, or trade business owner feeling stuck, overthinking decisions, or burning time trying to perfect things before taking action, this episode will help you refocus on what actually matters.

You’ll learn why starting with proven systems saves time, money, and stress, and how to move forward without needing everything to be fancy, unique, or perfect.

Topics covered
• Why trying to reinvent the wheel slows business growth
• The danger of perfectionism in trade businesses
• How to use proven models to shortcut results
• When differentiation actually matters and when it doesn’t
• Practical advice for marketing, staffing, pricing, and systems

If you want a successful trade business and a better quality of life, this episode is a reminder that simple, tested methods still win.

Need help growing your trade business?
Follow us on Instagram for daily content @upscalebusinesscoaching
Book a free session with our Growth Specialist
Hear from tradies who’ve done it and learn what it really takes to grow a successful trade business