In this episode, Nick Boddington dives into one of the most cost-effective ways to bring the right audience back to your website—retargeting. Learn when to use the traffic objective, how Facebook’s evolving interest targeting impacts your ads, and why broad audiences are now the key to success. Plus, discover real-world stats on Facebook and Instagram users that can shape your ad strategy. Whether you're a seasoned advertiser or just getting started, this episode is packed with actionable insights to optimise your campaigns!

BUT THERE'S MORE...

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You can now watch the episode on Youtube!