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"Strength training is Queen. It's at the top of the list." - Seneda Greca

As a sought-after celebrity trainer working with influential figures like Kim Kardashian, Seneda Greca is on a mission to revolutionize how women approach fitness and body image. In this powerful conversation, she opens up about her own journey of navigating beauty standards after moving to America as a teenager, and how she's now using her platform to champion strength training as the cornerstone of women's health and confidence. Drawing from her extensive experience, Greca shares how she's witnessed firsthand the transformative impact of strength training on both physical and mental well-being.

The discussion delves deep into the evolution of women's fitness trends, from the "skinny" obsession of the '80s and '90s to today's emerging focus on building muscle and strength. Greca provides fascinating insights into her work with high-profile clients, revealing how figures like Kim Kardashian are helping to reshape beauty standards by embracing strength training and muscle building. She emphasizes how this shift isn't just about aesthetics – it's about setting new standards for women's health, injury prevention, and long-term vitality.

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