What are some tangible ways entrepreneurs, CEOs, and business owners can shape their company culture and brand identity in ways that foster customer loyalty?

In this episode, Bill Gallagher and Pam Nemec have a wide-ranging conversation about values, respectful communication in leadership, and successful brands.

Pam Nemec is a leader in brand culture and celebrated for her transformative impact on organizational development. In HR, brand communications, and public relations, Pam has revolutionized the way companies nurture their internal cultures, leading to extraordinary customer experiences. Now at the helm of her own consultancy, Pam believes that exceptional brands are built from the inside out, guiding organizations to create vibrant internal cultures that power their success.

Key topics that Bill and Pam Nemec explore in this episode:

- Pam shares her experience growing up with Whataburger, a restaurant chain, and then working in the company’s HR, culture, and branding.

- Pam’s mission: to help CEOs create cultures that drive performance by connecting with employees and customers.

- Creating brand nostalgia and connection through storytelling and empathy.

- The lost art of finding a reasonable middle ground in corporate communication, rather than catering to extreme opinions.

- The impossibility of making all customers and employees happy all the time.

- The balance between taking a stand and staying neutral in business.

- Leaning into trends and experiences to create memorable moments and build culture.

- The importance of communication and connection within an organization, beyond just offering perks and parties.

- Addressing real problems in a company, rather than just putting icing on a mud pie.

- Ensuring consistent messaging across an organization.

- Why brands should prioritize empathy in their interactions with customers.

- Pam’s experiences helping others, showing vulnerability and empathy as a leader.

Thanks to Pam Nemec for being on the show!

Learn more about Pam Nemec Consulting: https://pamnemec.com

Connect with Pam on LinkedIn: https://www.linkedin.com/in/pamnemecculturecoach/

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.

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Chapters in this episode:

(0:05) Pam’s experience at Whataburger.

(6:42) Brand nostalgia and its impact on customer loyalty.

(10:43) Company culture, values, and communication.

(18:12) Leadership, humility, and caring in a restaurant company.

(24:52) Building a positive company culture.

(31:44) Communication and leadership in a company.

(36:25) Using brand storytelling to connect with customers.

(42:23) Building trust.

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com