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Ready to transform your business pricing game? You'll gain the confidence to set the right prices and avoid common pitfalls with insights from our guest, John Ray, author of "The Generosity Mindset." We explore the complexities of pricing for small businesses, especially in home services and blue-collar industries, sharing strategies to navigate price-sensitive customers and boost your value proposition.

Discover how a mindset shift in your marketing strategy can elevate your business. We discuss the transition from showcasing experience to emphasizing the transformative value you offer clients. Additionally, we delve into the power of intangible skills like communication and punctuality, and their pivotal role in enhancing customer satisfaction, securing referrals, and achieving overall business success.

We also tackle the challenges of handling price shoppers and the benefits of regular price evaluations. Whether you're dealing with the intricacies of professional services or the nuances of emergency services, understanding how to convey value can be a game-changer. With personal anecdotes and examples from the handyman and commercial real estate fields, we aim to equip you with the tools to thrive. Join us for an insightful conversation that promises to reshape your approach to pricing and client engagement.

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.