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Trip Wheeler - Is inflation eating your catering profits?
Inflation has taken a bite out of the profits of every wedding and event business. It’s not just food and supplies, it’s gas, shipping, supply chain disruptions and more. I invited Trip Wheeler back on to talk about what the future might bring, and to share his expertise, since his business is all about saving caterers on your food and supplies. He has some tips and thoughts, no matter what your line of work.
About Trip Wheeler and SB Value
About SB Value: With over 23,000 customers and a combined food spend of over $7B, their customers, caterers in the US, use this leverage to negotiate better prices than any single caterer could get on your own. There is no cost to join (I know, sounds crazy, but true). We get paid by the manufacturers for bringing them you much leverage. You buy what you want. You can opt out at any time. You just spend less on your food which increases your profit with no effort. It’s one of those rare times where it sounds too good to be true, but it’s not. Join many of Alan’s clients who use SB Value to save on your food and supplies. Contact Trip directly or go to https://www.wegrowvalue.com/alanberg - see how much your catering company can save
Contact Trip Wheeler
E: [email protected]
P: 704.904.9000
https://www.wegrowvalue.com/alanberg
About Trip: I worked in sports for 20 years helping F500 companies understand how to use sports to grow their sales. Some of my clients included VISA, Proctor and Gamble, Gillette, Miller, Coleman, Lowe's, AT&T. In 2008 I gathered 400 sporting facilities together to create leverage and buy better. That's where I found Premier. After that we just represent the GPO side of the business because it's such a good idea.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website www.AlanBerg.com
Please be sure to subscribe to this podcast
Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!
Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com
By Alan Berg, CSP, Global Speaking Fellow4.9
6868 ratings
Trip Wheeler - Is inflation eating your catering profits?
Inflation has taken a bite out of the profits of every wedding and event business. It’s not just food and supplies, it’s gas, shipping, supply chain disruptions and more. I invited Trip Wheeler back on to talk about what the future might bring, and to share his expertise, since his business is all about saving caterers on your food and supplies. He has some tips and thoughts, no matter what your line of work.
About Trip Wheeler and SB Value
About SB Value: With over 23,000 customers and a combined food spend of over $7B, their customers, caterers in the US, use this leverage to negotiate better prices than any single caterer could get on your own. There is no cost to join (I know, sounds crazy, but true). We get paid by the manufacturers for bringing them you much leverage. You buy what you want. You can opt out at any time. You just spend less on your food which increases your profit with no effort. It’s one of those rare times where it sounds too good to be true, but it’s not. Join many of Alan’s clients who use SB Value to save on your food and supplies. Contact Trip directly or go to https://www.wegrowvalue.com/alanberg - see how much your catering company can save
Contact Trip Wheeler
E: [email protected]
P: 704.904.9000
https://www.wegrowvalue.com/alanberg
About Trip: I worked in sports for 20 years helping F500 companies understand how to use sports to grow their sales. Some of my clients included VISA, Proctor and Gamble, Gillette, Miller, Coleman, Lowe's, AT&T. In 2008 I gathered 400 sporting facilities together to create leverage and buy better. That's where I found Premier. After that we just represent the GPO side of the business because it's such a good idea.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website www.AlanBerg.com
Please be sure to subscribe to this podcast
Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!
Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.
I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.
Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:
©2025 Wedding Business Solutions LLC & AlanBerg.com

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