In this episode of ill communication, I’m continuing our Greatest Hits series and this episode is one of my personal favorites. 

It’s all about the Rule of 3. This rule is a way to organize your copy and your thoughts into a pattern that is memorable to our human brain. 

You’re going to find out why the Rule of 3 is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode, you’ll probably begin to see it everywhere! 

Topics We Cover in This Episode: 

• The reason this rule is so effective in marketing and copy 
• The science behind why we love patterns so much 
• Real examples of how you can use this rule to level up your copy 

As Aristotle said, three is perfection. Tune in to learn more about how to use this rule in your marketing and copy! 

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Get a No BS Copy Audit: www.kimkiel.com/audit

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