When you’re labeled by Forbes as a “Billion Dollar Start-Up,” the expectations are set pretty high. But for Truepill President and Co-Founder Sid Viswanathan, the goal was never about earning accolades, it was about re-energizing and modernizing an aging healthcare system. 

“As consumers, we live in a world that's driven by [the fact that] you can order something on your phone and it shows up in that same hour, or that following day. Behind the scenes, that's been really hard to do in healthcare because of all the different interconnected dependencies, and all the complexities of our healthcare system in America. For us, it was really important to simplify that because at the end of the day, the consumer cares about getting their medication on time or getting that lab test in their home. So it was critical for us to make sure that we built our entire infrastructure with that consumer in mind.” 

The journey from the idea of simplifying the healthcare system to established start-up doing that and more wasn’t an easy one — but Sid knew it wouldn’t be. On this episode of IT Visionaries, Sid discusses how his first entrepreneurial adventure helped pave the way for Truepill, and he explains why the healthcare industry has been slow to implement new technologies. Plus he reveals that oftentimes you might not know your company’s true mission until a few years down the road.

Main Takeaways

• Adopt and Adapt: In healthcare, the adoption of new technologies has been extremely slow. While the industry as a whole has implemented new measures and techniques, the underlying issue for the lack of adoption centers on the fact that there is no real incentive for pharmacies to change their practices.
• If You Build it, They Will Come: When you’re first launching a platform, start with the mindset of doing the entire project yourself - no contractors, no DevOps personnel, or software engineers. When you develop the platform yourself it sets your team up to have a longer runway to success and allows you to build longer because you are not taking on the front-end cost of development.
• Customer Centric: One of the biggest challenges the healthcare industry has faced is the process has not been designed with the customer experience in mind. Regardless of which industry you are in, when you begin to build your products and services with the customer experience in mind, it provides you with the ability to streamline processes that dampen the overall experience.

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