The U.S. just threw a tariff curveball, and Ralph and Lauren are here to break it down. Will this economic shake-up spell disaster, or is there hidden opportunity for marketers and business owners? They dive into the chaos, debunk tariff myths (spoiler: consumers pay the price), and explore how brands can pivot, whether you’re selling whiskey in Canada or running ads in the U.S. If you’ve got skin in the game, this episode is a must-listen. Get ready to turn uncertainty into your next big win!

Chapters:

• 00:00:00 - The Perpetual Traffic Takeoff
• 00:01:57 - Tariffs, Taxes & Turmoil
• 00:03:33 - The Hidden Tax Nobody Talks About
• 00:05:19 - When Prices Go Up, Who Pays? (Hint: It’s Not Them)
• 00:08:02 - Finding Gold in Market Mayhem
• 00:09:55 - Business Survival Mode: Activated
• 00:12:37 - Marketing Gymnastics in an Economic Earthquake
• 00:19:04 - The Next Big Shockwave—Are You Ready?
• 00:20:22 - Mic Drop, But Not Really—Your Move!

LINKS AND RESOURCES:

• Tier 11
• Mongoose Media
• Tier 11 Jobs
• Perpetual Traffic
• Marketing Performance Indicators™ Checklist
• Perpetual Traffic on YouTube
• Tier 11 on YouTube
• Connect with Lauren on Instagram
• Connect with Ralph on LinkedIn
• Follow Perpetual Traffic on Twitter

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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