This episode is a deep dive into our core company values which are Truth, Fun and Community. This is the first in a series of podcasts that we recorded while we were on tour in the US, where we were having a lot of deep discussions about the evolution of TFC, our current philosophy and approach as well as where we’re heading in the future - and so these podcasts are our attempt to distill all of that into a digestible conversation that you can tune into.

We figured, what better place to start than with our core values which essentially guide everything that we do and also bind us together both as a team within our company and as a broader collective. We’ve been delving into the meaning of these values for the best part of a year since we identified them in November 2022 and have realised how deep each topic can go as well as how interrelated they all are.

So this is our first attempt at communicating that officially and somewhat concisely which was a really helpful process for us to go through and we hope that you find value in the discussion as well - we’d love to hear your feedback on what resonated with you and any questions you might have about the concepts so that we can elaborate in future episodes.

Helpful links:

Free Ebook (The Guide To Foot Freedom)

Free Training

Shop TFC tools and training (Use the code R2E10 to save 10%)

Natural Footwear Finder 

TFC Pro Directory

Fountain - Earn money while you listen to our podcast

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Music:

Dream Chaser - Lunareh

Written By - Wiriyapa Chansuwong

Performed & Produced By - Lunareh