Our guest today reinvented himself from a bestselling author to a media entrepreneur. Tucker Max left Duke Law School in 2001 with a law degree and no interest in becoming a lawyer. Instead, he wrote a book, I Hope They Serve Beer in Hell, that hit the New York Times bestseller list and created the genre known as "fratire." Eventually, the book would lead to a movie deal and spend more than 100 weeks on the New York Times list. Two of Tucker's other books landed on the NYTimes list as well.

Tucker’s latest venture is Book in a Box, a business that helps busy entrepreneurs and executives write and publish books by managing the process and supporting them every step of the way.

In our conversation, he shares practical advice on turning your knowledge and expertise into a book that people will read and buy.

You can find show notes and more information by clicking here: http://bit.ly/2rCEKXy