In this episode, Garrett discusses the three questions every buyer asks when making a buying decision: Can I trust you? Are you good at what you do? Do you care about me? He emphasizes the importance of building trust and showing genuine care for clients, rather than focusing on statistics or achievements. Garrett explains that consumers make decisions based on whether they feel they can trust and connect with an agent. He shares personal anecdotes and examples to illustrate his points.

Takeaways

The three questions every buyer asks when making a buying decision are: Can I trust you? Are you good at what you do? Do you care about me?
Consumers can only understand an industry at a 2 out of 10 level, so focusing on statistics and achievements may not resonate with them.
Building trust and showing genuine care for clients is more important than showcasing expertise or accomplishments.
Leading with trust and care helps to close more deals and generate referrals.
As believers, showing curiosity and asking good questions can demonstrate trustworthiness and care.
Understanding how people make decisions can help agents tailor their approach and improve their business.


Chapters

00:00 Introduction and Housekeeping
03:01 The Three Questions Every Buyer Asks
06:19 The Importance of Trust and Care
09:00 Consumers' Lack of Industry Knowledge
10:28 Curiosity and Good Questions
10:57 Closing Thoughts

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