Episode Title: Turn Your Senior Team Into a Marketing Powerhouse

Guest: Renee Bowen, Renee Bowen Photography

We Discuss:

• How Renee transitioned from psychology to photography and built her business around senior portraits.

• The evolution of senior photography and why building a senior team is a powerful marketing strategy.

• How to create and manage a successful senior team that generates organic referrals.

• The psychology behind what today’s teens want from their senior photo experience.

• Why collaboration and community involvement make a senior team more effective.

• The role of parents in the senior photography process and how to ensure their buy-in.

• How Renee uses business coaching, mindset work, and even hypnosis to help photographers succeed.

TLDR:

• A well-structured senior team can drive consistent bookings and position you as the go-to photographer in your market.

• Teens are more likely to share and promote their senior portraits when they feel part of something bigger.

• Understanding social media trends and generational shifts helps you stay relevant and attract the right clients.

• Parent involvement is key—clear communication and intentional marketing make a difference.

• Renee has refined her senior team model over 18+ years and now teaches photographers how to implement it successfully.

Resources:

• Learn more about Renee’s coaching and courses: reneebowencoaching.com

• Follow Renee on Instagram: @reneebowen

• Listen to Renee’s podcast Tried and True with a Dash of Woo: Available here

• Free hypnosis for creatives: Get it here